Doing Business in India: experience startups | Предприниматель

Doing Business in India: experience startups

Experience of two Russian chemists for sale in Delhi refining its technology.

Oleg Giyazov (’23) and Oleg Parpun (32 years) at the end of 2010 have created a startup in the field of oil refining. Today the head office of the company RRT in the United States, Center for Research – Russia, St. Petersburg. Read the story of Oleg Giyazova about how they opened a representative office in New Delhi.

The year before I was engaged in designing petrochemical plants in China. This work has managed to bore me, and I suggested to my colleague risky venture – to establish a research company in the field of oil refining. We created the RRT, with only a mathematical model of the new technologies of gasoline production. As of today we have the formal status of Transnational Company. But here the “formal” all the same keyword. The company has its head office RRT in the United States, R & D-center in St. Petersburg, and representation – in India. As for India, where we are just beginning, and formed an interesting situation there.

About printing

To establish an Indian company can be from Russia. It does not make too much difficulty. Just go to the Indian law firm, and they draw up the documents for 5-6 days. Then he comes to you via the Internet DIN, a director identification number. Next you need to put a few stamps at the Embassy of India, we contacted the consulate general in St. Petersburg.

Then it became more difficult. I met an Indian who spoke the classic “Indian-English” language, which is extremely difficult for understanding. I tried to talk with him for twenty minutes, and it did not work. Next came a desperate question: “Where to put that?” – Is a water delivery courier arrived, who also did not answer. Finally, a woman came into the hall, took my papers and left. About forty minutes later she returned and asked me what needs to print and where to put them. Explained. Next was the assistant to the consul, “You are this year’s first to come up with such documents. You have to wait consul, that he looked at them, then we can put the press. ”

Consul came after two and a half hours. “I’ll have to contact the ambassador, and give him a look of paper, and we will be able to put the press” – said the Consul General. Print on my documents put in another hour, and I just had to pay a visa fee.

“In the office there is no money. Prepare the exact amount or go for exchanges. Then on the next street there is a good store, “- said the woman. After missing a key somewhere on the box office. As a result, I spent six hours a consulate in print on documents and payment of 65 pounds. It is surprising that the opening of offices in Delhi, the scale of a half man needed a connection with the presence of the ambassador and consul general.

Business Delhi

After registration of the company, my colleagues and I went to Delhi for talks with clients. Delhi – truly an amazing place. I mean, I was shocked – I’m waiting for the other. When we were planning a trip, we booked a hotel room with a site that was pointed out the location of the hotel – New Delhi, the business center of the capital. Then I thought that surely there must be skyscrapers in Moscow City, and even better.

On arrival in Delhi we met did not call a taxi, and car era of Stalin. The car had a windshield, side windows instead of the holes and broken appliances. Our driver managed to push the car off and go after different ritual: he fidgeted in his seat, frantically pressed the pedal, listening to the sound of the engine, and eventually got his way.

With us rode Dmitri, our chief engineer, a native of Petersburg’s intelligentsia, who basically never swore. Yet on his way to Delhi, he stopped caring about the choice of expressions. New Delhi, in practice, was, like Delhi, infinite, three-story and dilapidated. On all streets overabundance of traders. They sell everything, even to the point that raises the stone from the ground and begin to sell it, and it’s perfectly normal accepted. Distributed to shave points in the street, cutting, fast food. At the entrance to the shopping malls (very small compared to our) cost tommy. Our hotel is also guarded by gunmen. And at a bus stop in front of the hotel every morning, sitting monkeys. Local residents disperse them out to clean up a place to wait for the bus. At the same time, there is no one wears a sari, and all speak fluent English. Back in Delhi is very popular education, especially for natural and technological (the whole world already knows about Indian programmers on stage – Indian engineers).

Real estate in Delhi is much cheaper than in our big cities. For example, renting an office in downtown cost us $ 200 a month. And this is a serious two-room office with kitchen, an area of ​​56 square meters. m, and not little room with a desk and chair.

Indian perspective

In India, very difficult to meet with the person who actually make decisions. On the most important customer for us, we are left only with the head of our Indian Mission – Adach. The client (his name without advertising we are under the terms of the negotiations) acquainted with his father Adach – well-known professor. In India, a very high value on the status of professor. Besides his son received an MBA with Adach, the business school in Calcutta.

When a client Adash invited for negotiations, he risked his reputation (and reputation of his family to a certain extent) he would have had difficult, if our technology, which we presented at the talks, was of poor quality. But the customer looked at the presentation and said that India – this is a good market for our goods, and even a great market.

Our meeting was delayed for three hours – all because of traffic jams. In Delhi, almost no traffic rules. Normal situation – on the wrong tractor rides, and this one is not surprised. He just gives way. But the talks with the client lasted only 20 minutes. But those 20 minutes were fantastic efficient.

In general, the Indian market is complex, but very promising for us. He is very big, and the competition is weak. The main problem of our competitors is the simplicity of the old technology of oil refining. Hindus do not copy and it is not to buy a license.

Our advantage is the essence of technology that we sell: it is much better, and it is practically impossible to copy. What is it? Recent global environmental standards for gasoline is very strict: in Europe is EURO-5 in the U.S. – MSAT-2, etc. These standards are very costly oil companies, and for them it becomes difficult to produce the corresponding gasoline. But we possess the technology of combining the processes that will produce high quality diesel with low cost. Technically, it is difficult, but the effect is excellent. Negotiations in India have shown that our technology there is good demand.

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