September 20, 2017

Daniel Shader: Main thing is not to give up!

April 06, 2011    PracticeРаспечатать эту статью

Daniel Shader: Main thing is not to give up!

Daniel Shader in 1998 starts the processing of transactions between buyer and seller on eBay under the domain name Accept.com. Several months passed unexpectedly eBay official chooses a competitor Shedera as settlement services, it was actually a sentence Accept, Sheder already managed to attract the company $ 5 million

«I thought it would end – says shader. – I was, incidentally, received a very serious lesson: never give up».

He refocused the business and was the predecessor to PayPal – service to transfer money on the internet. Less than half of the year, Amazon.com acquired Accept a $ 175 million.

Now Sheder start in Internet business for the fourth time. His new project PayNearMe, it allows users to purchase no-name credit card, paying by cash at any grocery store now popular in the U.S. network of 7-Eleven. The process works this way: the user have chosen a product from Amazon.com and wants to pay in cash. Project Shedera generates an order form and a picture with a bar code already in the store scans the barcode seller accepts cash, issue a check and sends a signal that you can send an order. Those who do not have the printer can get at any store network 7-Eleven, as they currently about 6,000, a free card and use it PayNearMe Vice barcode printing. PayNearMe takes from 2% to 3% commission for every successful operation of the commission goes to the network 7-Eleven.

As well as Accept.com, PayNearMe began its work in a very different format – the service short-term loans in social games. But Shader secretly heard that Facebook is preparing a similar service and reoriented so as not to engage in pre-game losing with Facebook. But he did not get used to the old experience helps.

«The main thing in Internet business – to gather sensible team of people who focus on the specific task,” – says on its way shader to do business.

By the way, he calls himself a veteran of the Internet “, in his 49 years he has not lost courage and did not even grayer.

In the autumn of 1998, when eBay took the offer of his competitors, sorry shader applied to the company, Kleiner Perkins Caufield & Byers, which invested in his startup, spoke about the issue and decided to return the money. “They thought I clinked glasses – he says. – They told me that I better come up with something.”

The money for the treasury. I have a sea of ideas - Daniel Shader

"The money for the treasury. I have a sea of ideas", - Daniel Shader

After lengthy negotiations with Amazon shader looks picked up a new business. While his wife lived in Seattle (headquarters Amazom.com), he helped his friend Khan and looking for new ideas in California. Khan, at that time member of the board of directors of Good Technology, a company engaged in the creation of compact mp3-player that connects to the PDA. The company had problems and asked Khan to revive it.

Deal with the shader network of 7-Eleven is not exclusive, because he’s going to sign contracts with other networks and other partners. Service EBillMe offers similar services and has even more powerful, which includes all the stores of networks such as Wal-Mart, 7-Eleven and CVS in the United States. However EBillMe takes no percentage of the transaction from the seller, as is done in PayNearMe, a flat fee of $ 5 for every successful transaction, the buyer. “Model for PayNearMe certainly interesting in that it is free for buyers, but in the end everything depends on the coverage, but we have it as widely as possible,” – retorted Maruen Forzli, CEO EBillMe.

In this market, there is considerable potential: about a quarter of households in the U.S. do not use if you pay by credit or debit card. Almost 37% of families whose annual income is below $ 30 000 (target shader) are (according to the consultancy EMarket) broadband internet. Also, Shader says that buying online can be a cash card accounts from people who do not want to get into debt.

The shader was born and lived in Palo Alto (the cradle of Silicon Valley), California. His father having a degree in mathematics, worked in business development by IBM, and his mother taught in the elementary grades. After graduating from the Faculty of Industrial Technology at the University of California at Berkeley, he was hired consultant Bain & Co. After some time the shader has been successfully in business school at Stanford University.

His next career step was a company Go Corp., Where he had the honor to meet with experts in the venture business John Doerr and Vinod Khosla, as well as Omid Kordestani, who later became principal of marketing on Google, as well as the major issuer, the distributor for the certificates of authenticity sites and the future CEO of VeriSign – Sprettonom Sklavosom. Go was a pioneer in the field of computer systems on the PIN-code. However, in 1993 the company collapsed and Shader joined the company Collabra, founded by Eric Hahn, who worked to develop software allowing to arrange discussions with the participants in the online e-mail. In 1995, Eric Hahn sold Collabra, a shader that time was in her head of international marketing, but later he resigned and ran Accept.com.

Shader spent on development of a prototype system of payments between fiz.litsami about three months and then showed the major players in Silicon Valley. Then came the Amazon and in 1999 closed the deal.

«Sell the company needed only when the bubble inflated up to a maximum” – raskazyvaet shader.

Shader criticized business plan and sent to the scrap a few thousand new mp3-player Good, fearing that customers can require a refund or technical support. At the time, RIM has announced a new BlackBerry, which was then only a two-way pager-only. The name of the venture capital of $ 40 million, decided to create a shader Short Message Service, which would work on devices that compete with the BlackBerry. Already in 2004, Good software is on the main competitor – Palm Treo. Three years have passed, and Motorola joined the game and bought Good for $ 500 million

After the sale of Good shader worked for a time at Motorola, and then left to create another project, Jasper Wireless, which develops software for cellular networks. He raised $ 25 million, but in 2008 went out of business after a falling out with co-founder.

In this shader is not stopped, and in 2009 conceived Kwedit, a company that was supposed to issue short-term loans for the purchase of virtual items in games like company Zynga on Farmville and Mafia Wars. In the first nine months of the shader has attracted $ 3 million and signed a contract with by the same 7-Eleven on the admission of cash. After the shader heard that Facebook is planning to soon break into the market for micro-gamers, shader did not give up and after consulting with the management of 7-Eleven, which is owned by a Japanese company Seven & I Holdings, has decided to start up service for all electronic transactions. “All clients must have the same opportunities when purchasing goods, regardless of payment method”, – says Raja Doddalla, director of new services in the 7-Eleven.

Still other potential partners PayNearMe – a collection agency. Western Union also caters for the debts, but charge the debtor a fee of $ 15 or more. Company PayNearMe among which now employs 20 staff, offers this service for $ 3-5.

«Business that you have in mind will never be the way you planned it », – complains shader.

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