Предприниматель | Информационно-аналитический журнал - Part 30

Putin is lying

Vladimir Putin at a regular press conference held in the form of a “conversation”, looked like a very experienced in their own circus juggler, so he deftly juggled facts, substituting the concept that if you do not know the truth or do not read Ukrainian media, you begin to believe him. It is moderately quite correct doses and very constructive things (with regards to political issues) with a total lie and absurd (with regards to the situation in Ukraine), but of course, when for months sow bridgehead of lies, it is so boring that you start to believe the lie.

Putin has realized his mistake and began to slowly process its own justification, but did not retreat. This indicates operational convening of the UN mission in New York on March 3, where authorized by the Russian Federation Mr. Churkin tried to legalize the invasion of Ukraine by reading order Yanukovych, who asks to enter the Russian troops on the territory of Ukraine. In the current situation Yanukovych will sign anything if only he saved lives and a warm place until the end of life. Frankly pathetic attempt, it did not buy even a neutral, China, which usually remains neutral, Russia also condemned Turkey, which is a partner of Russia.

Unsuccessful attempt to convince the world community in its pseudo- righteous spurred Putin at a press conference where visible overt steps to elementary save face. Reply did not work adequately even frank spittle businessman and newly governor of Dnepropetrovsk, which without emotion called Putin “schizophrenic in less.”Putin lie visible to everybody, Ukrainians world Russians. We enclose some excerpts from a speech where he Putin openly disingenuous.

Self-defense Maidan trained in the West

“As you know, they were trained at bases in Lithuania and Poland. They are professionals , almost like a riot.”

Crimea now in danger

“Crimea , Kyiv want to put the script there and start a series of bombings and chaos. Course, this is very concerned about the Crimean “.

People in the form of unmarked in Crimea – Crimean this self-defense

“Look at the post-Soviet space , full of forms , similar to Russian. Going to the store and buy. No, it forces local self-defense.”

Crimean residents on their own disarmed Ukrainian military

“Self-defense committees took control of all the Armed Forces of Ukraine… It’s some fortified ! Several dozen S-300 , dozens Beech , 22,000 soldiers. All without firing a shot passed into the hands of the people of the Crimea.”

Torment fighters Special Forces “Berkut”

“They not only do not cure – not even fed in hospitals.”

Maydanovtsy shot into themselves

“There is an opinion , even among the opposition that snipers were from one of the opposition parties. You read. These data are in the public domain.”

In Crimea going to go Western Adventure

“We have seen that in the Crimea tightened boevichki of nationalist organizations.”

The protesters in eastern Ukraine, Russia has no relation

“Such support Russia for me came as a surprise. These are people who live in the eastern part , they were beyond the threshold of decision making.”

Dnepropetrovsk not want to see Kolomoyskogo as governor

“Elementary rascal , a few years ago our oligarch Abramovich threw. Such rogue governor do – of course, people are unhappy.”

Ukraine and Russia brothers forever

“Ukraine – our nearest neighbor , fraternal republic. Our armed forces – it’s comrades in arms , friends. Ukrainian and Russian soldiers – on the same side. This is happening now in the Crimea.”

Current Ukraine completely different state than it was then , with this state we have not signed anything

“If this is a revolution , then in this area , a new state. And with this country we have not signed binding documents.”

In Crimea legitimate Prime

“You follow all procedures , there are no violations.”

Revolution There was no

“It’s all very well prepared. Western instructors have tried.”

We do not recognize the president, if he is not pleasing to us

“There is a danger that some will pop natsionalyuga an anti-Semite , a person with extreme views.”

Objectionable Russian government does not get a discount on gas

“This is purely a commercial component of Gazprom’s activities.”

Because Western aid to Ukraine , it will not get a new loan

“Our Western partners have asked us not to do.”

Tanks on the border due to the exercise

“Our doctrine is not related to the events in Ukraine.”

Yanukovych our people

“His fate we participated humanitarian considerations – it could kill.”

Crimea – Russian territory

“The question of the annexation of Crimea to Russia is not considered… In no case will not warm up such sentiments.”

Collapse of stock markets is not related to the conflict in Crimea

“There was a nervousness in the markets until the situation in Ukraine related to the U.S. Federal Reserve policy. They have taken action to increase the attractiveness of investment in the United States. Investors began to withdraw funds from emerging markets suffered most… India, in my opinion, and the other BRICS countries. Russia – too. Slightly smaller than, say , in India, but also. this is the fundamental reason. ”

No violations in the Crimea

“Our actions are fully consistent with international law , as we have a legitimate president of circulation , which coincides with our interests.”

Russian peacekeepers

“If I decide to use the army – it is legitimate… This is consistent with our national interests – to protect people. This is a humanitarian mission.”

The Russian stock market crashed

As a result of the military conflict in Ukraine and negative background , one day Russian business lost 2 trillion rubles.

This is evidenced by trading on the Russian stock and commodity markets. Index Russian RTS stock exchange by 10.5%.

For the stock market followed the Russian ruble, which fell by almost 10%.



As Russian troops entered multiply fears that energy supplies and agricultural . production may be disrupted , prices serevye prices rose to the highest level in the last 6 months.

If Russia will continue in the same spirit of its military conflict , have literally “rusk”.

What will happen to the Ukrainian currency?

The current situation with the national currency result of the protracted political crisis. National Bank of Ukraine will save the state stabilization fund and does not go with interventions on the financial market. Population of course also throws wood into the fire, taking deposits from banks, deposits and transferring cash in the currency. National Bank has no choice as to come up with interventions and to lower the rate to 10, and honestly say while he holds, though whether long Hryvnia can keep busy abroad, is an open question.

What the experts say

Eric Naiman, managing partner at Capital Times

The prospect of a few days – to keep the hryvnia at the current level, if Ukraine manages to solve the political crisis, the exchange rate against the dollar will 8,80-9,10.

What’s next, a very interesting question. Economic problems hanging over Ukraine as a sword of Damocles. Again, there will be able to solve political problems, will continue to lend to Russia or Ukraine will have to go to the IMF for help ? A lot of open questions.

Looking ahead a few months, the hryvnia resist the deep devaluation.

Anna Bodrov, a senior analyst at Alpari

All panic now looks like a competition where each bank is trying to raise the bar higher. Therefore, the course is growing. NBU has noticed these games and started the settlement issue. In the future, a few weeks the U.S. dollar will cost UAH 9.5-10, if we take the perspective of half a year – 10.3.

The main factors course

One of the most important factors that determines the value of the currency in the long term, is to attract foreign loans. It is now clear what to expect help from Russia can not. The Prime Minister announced the possibility Yatsenuk all the conditions of the IMF, in order to get the next $ 15 billion. Financial assistance and promise to the EU and U.S..

Without financial assistance to the National Bank will be difficult to maintain the exchange rate for a long time, it is necessary to enter the market and intervene by foreign exchange reserves of the National Bank, and these reserves are running out.

If financial assistance is received, there is a very high probability that it is still going to happen, currency fall down again.

Russian-Ukrainian conflict: Causes and Consequences

Dear citizens ! Usually our editorial writes about the political life of the country, because we sincerely believe that the present policy and not corrupt business two bipolar components, but you can not think about the economy, the political situation in the country is appalling. Now the information field of the country very oversaturated, and understand who stood for what is very difficult, so we decided to explain some of the processes of government and express their views, uncut, what is happening in the country and abroad.

Began Maidan?

We previously wrote about the error that made Mr. Azarov , preparing an association agreement, but in the end nothing else as ” throwing ” people and their expectations in their rhetoric turned 180 degrees to Russia. He did it as a result of twisted nuts from Russia and Mr Putin’s uncontested petition. Of course, now we understand that for Gingerbread promised at that meeting Putin Yanukovych before the historic decision on the failure to sign the association with the EU in November, this carrot steel gas prices drop to $ 268.5 per thousand cubic meters and $ 15 billion loan to Ukraine. Yanukovych had no choice, because the nose elections, and the treasury is empty, robbed her or not effectively used, it must decide the competent authorities, but the fact remains, the solution is not formed Yanukovych in Ukraine.

We return to the protests. These decisions are a cause for peaceful protests that were definitely into the hands of the then opposition in the face of ” famous three”. However, unlike Yanukovich, the opposition is almost always seen and heard protests. Recall “tax maidan ” in Tymoshenko as a result of which almost all were canceled contradictory norms Denisova ( and including ERU ), and remember the “tax maidan ” under Yanukovych, where the nuts are so twisted that people were happy, and it just would not tighten the screws (ERU remained in force ). In the end, Yanukovych decided to accelerate and strangle already dying Maidan ( Independence to remind then remained only students ). The next day to see pictures have already spread all over the world, and the reaction of the West has not found himself waiting Yanukovich received is directly proportional to the fact that planned to get even bigger headache in the form of protests and weekly Chamber. Certainly provocations were as one and on the other hand, is an integral part of any protests, but to the contrary, to put out a protest, to compromise, the power to protect their hires controversial decisions in the face of the criminal element of the so-called ” titushek ” Berkut relocate from all areas, furthermore gives weapon ” titushkam “, and with the acquiescence of exports allows people in the forest and to intimidate and eliminate particularly active, which in itself is a direct provocation. After these events, the men of the Right sector clearly decided to equip activists in response to aggression by the police and the criminal element. Rocked the cradle, as a result of about 100 dead, nearly 300 have disappeared. Who is to blame, Golden Eagle ? Right quadrant ? Certainly not, Berkut obeys orders, yes, it has inadequate personality, people without morals, but they are in the right sector, the ratio of bad guys than its quantity. Blame Yanukovych, who fired just not Azarov, not a difficult decision, not when the people heard, and tighten the screws with the tacit consent of the Minister of Interior allowed to shoot people who armed only answer.

Why all this Russia ?

Ukraine even economically and politically weakened plays a very important geopolitical role in the Eurasian continent, the impact of which is lost in the case of European integration processes, furthermore automatically lost leverage and pressure on it that is not included in the plan of recreating the great Russian empire. Prosperity neighbor in political and economic terms is not profitable, the Russians too are closely watching the Ukraine and if they see that there is a democracy, freedom of speech, prosperity, it’s sure to spur the massive unrest in Russia, which has already happened more than once. This theory is supported by recent attempts to drag Ukraine into the Customs Union, which does not want to go even pro-Russian Party of Regions. Yanukovych has canceled the European integration, because of the forthcoming presidential elections, and he needed the money to ” throw a bone” to the electorate, as the Hanged pensions and other social services. standards for these purposes have been allocated $ 15 billion the government.


Let’s return to action in the Ukraine. All that is happening now in the Crimea professionally planned somewhere in the Lubyanka. It is very noticeable on handwriting past events.

One has only to look at the course of action in the Crimea from the Russian Federation, as not even the most politicized citizen will appreciate that about any self-defense, to protect the Russian parliament and in the Crimea, which they say pro-Russian Crimean parliament is not the question. Just for one day ( 28.02.2014 ) was made unauthorized mass action on the part of the Russian Federation:

  1. Enter heavily armed men unmarked in the Crimean parliament.
  2. Capture Simferopol airport Bel’bek.
  3. Allocation of funds and the organization of meetings pro-Russian citizens.
  4. Creating checkpoints in Jankoi at the entrance to the Crimea and elsewhere.
  5. Block Balaklava bay missile boats of the Russian Navy. Blocking protection and patrol the coast of the Ukrainian Navy.
  6. redeployment of troops from Russia in the form of 10 vertolelov MI-2 with naval infantry on board.

The next day 01.03.2014 organized rallies held in Kharkiv, Donetsk, Mykolayiv. People allegedly Ukrainian citizens (although there are clear facts that 90 % of Russia is on tour with obvious Russian accent) come with flags of Russia and shout about joining Russia.

Of course the main purpose of this scenario – to provoke military response to these cheeky provocation to photograph this image, ” how much hurt Bandera Russian population in Crimea” and justify the introduction of the occupation troops and the Crimean peninsula. The most important thing for Ukrainian officials and citizens – to remain calm and not to play the script written in the Kremlin, and then very soon, Russia will have to explain what makes her troops on the territory of a sovereign and independent state of Ukraine.

PS: And take and sign this association Yanukovych all could have been avoided, but as they say “have what we have”.

Yatsenyuk: previous government brought in $ 70 billion offshore

Prime Minister of Ukraine Arseniy P. Yatsenyuk told reporters that the family Yanukovych brought into offshore about 70 billion $.

He said that the state coffers are empty, so it does not guarantee “no improvement today or tomorrow to improve”.

According to his information, the public debt has already reached $ 140 billion.

Lost and squandered nearly $ 20 billion in foreign reserves and received about $ 37 billion of loans that disappeared nowhere.

The single treasury account is only 4.3 million USD, which is not enough for anything.

We are facing incredible economic challenges and to overcome them , there is no other choice but to take extremely unpopular decisions that will address subsidies , tariffs, cuts in social programs, to save the financial system.

External public debt reached $ 140 billion

The total external debt at the beginning of Ukrainian in 2014 reached $ 140 billion (80% of Ukraine’s GDP), short-term $ 65 billion.

So, short-term debt exceeds the reserves of the state is more than 4 times! Recall gold reserves in 2010 declined to $ 15 billion.

Earlier, the National Bank of Ukraine specified that the end of Q3 2013 gross external debt of Ukraine was $ 137.7 billion, and increased for the 9 months to 2%, that is $ 2.7 billion.

Recall 27.02.2014 Yatsenyuk accused the previous government in bringing in offshore more than 70 billion $.

Unified social tax: how much to pay in 2014?

Recall, entrepreneurs individuals on a single tax in the Ministry of Revenue shall pay fees and unified social contribution in the amount of 34.7 % of the minimum wage for a month, which is paid for ERUs.

Entrepreneurs individuals on a common system of taxation in the amount of ERUs pay 34.7 % of net income, but the amount should not be less than the minimum amount of insurance premium for the month in which the income is received.

Maximum income for entrepreneurs who charged ERU is 17 living wages (regardless of the tax system).

ERU 2014: quarterly

Period The minimum sum Single Contribution (quarterly), UAH. The deadline for payment
1 quarter 1218,67 UAH до 20 сiчня 2014
2 quarter 1267,95 UAH до 21 квiтня 2014
3 quarter 1267,95 UAH* до 21 жовтня 2014
4 quarter 1267,95 UAH* до 18 сiчня 2014

* According to the law number 1165-VII is from 27.03.2014 increase Single Contribution canceled by the end of the year, so the sum Single Contribution remains the same for 3 quarters.

How to withdraw Ukrainian business to a new level

Once I asked my friend how he managed to make his company an industry leader , to which he immediately replied that he and all the company’s top management worked twelve hours a day with only one output .

They were engaged exclusively in business.The main distinction of leading companies from the rest is the focus of strategic marketing .

Small businesses have to focus because of a lack of resources , a major focus consciously, through professional management. But the average business is a kind of strip temptations for its founders , and the band manages to overcome only those who choose priority.

If Western companies is easy to answer the question of what are the basic components of its business concept , the Ukrainian businessmen this question might lead to a deadlock. Business concept – it is a marketing platform that serves as a basis for creating a company which concentrate the resources of the company. The Swedes have an effective way to determine this concept of ” 4 Core»: values, core competencies , customers and products.

That takes energy from the business ?

Key competences

Defocusing strategic marketing occurs when a company operates in several industries. In the morning we are selling coal , and in the evening – the manufacture of food products. As a result , core competencies do not develop or not created at all , and the company remains in the last position in all its branches . Take a look at the leaders – all of them are concentrated in one market , ” OKKO ” – in the retail market of petroleum products, “ATB” – in the food market , ” Roshen” – in the confectionery market .

Key clients

For strategic marketing is very important to the businessman could answer two questions : Who are its main customers and where are they? Instead to concentrate on the core region , Ukrainian entrepreneurs are by trial and error in all regions of Ukraine. Can I split the defense, if advance across the front lines ? For example, a network of shops “Eve” is the best one smart strategy . First, the company has identified a priority for her city , where shops opened 15-20 and then just went on .

To answer the question “Who ? ” Need to determine what the basis of differentiation – on the uniqueness of product / service or price leadership. Achieve success in two areas fail.

Chain stores perfumes Brocard has chosen the path of democratization still in the middle of zero . Expand rapidly start production of mass-market level and the bridge since then there was a risk that many customers may abandon the range of the network. Time management drew a line in the network pricing below which prices did not drop . And when Brocard regained its position , attacks competitors successfully resist – Dnepropetrovsk of Bonjour and the Russian network “Arbat Prestige” .

Product Highlights

Several years ago I became acquainted with the marketing plan of the Ukrainian producer of household chemicals. In one year they planned to release dozens of new types of products ! They are even more ambitious than Procter & Gamble. On marketing communications money was allocated according to the principle ” will support that does not sell .” Several successful products , which could be really successful brands not received particular attention . Ukrainian business problem is the absence of redundancy assortment and focus on the most successful products. Note the volume menu in mediocre restaurants.

Core Values

At one of the training sessions for managers Distribution Company sounded simple question: ” Would you have agreed to sell expired goods ? ” Which divided the company in two. Some immediately answered “no” , others said ” would have thought .” Often the words that the company ” does not appreciate the value,” can lead to considerable problems. Not giving a single answer – what would the company do what answer “no” to that every day direct the staff – the business has no chance to become competitive . Nassim Taleb According garbage can also grow, but it will never develop .

To determine the business concept is not necessarily immediately close all business areas except one. ” 4 Core» helps the entrepreneur to distribute the roles effectively exploit synergies key areas and create a sustainable marketing platform . And it always remember what the main business , and what is optional.

As the Gospel of Matthew: ” Enter through the narrow gate , for wide is the gate and broad is the way that leads to destruction, and many enter through it .”

How to build a successful business doing catering

PARAD catering CEO talks about how to properly look for new areasdevelopment.

In 1997, Russia began to emerge restaurants specializing in outbound service. Our brand was then called ” LanCh .” We provide enough service primitive : we used Western models in the Russian market . In addition , we had engaged in promotion of catering services, that is, to talk about the service and attract new customers. Work then it was very interesting , as there was very strong growth .

Then we started to expand this service by adding more catering and organizing corporate events turnkey . We specialize in organizing sports events. At that time, our company has been well known , so customers trust us and the process of organizing the event.

Force majeure form team

Organization of corporate – is a separate story . During the ” hot ” season, we received orders almost every day , with those from the most simple and to the exotic. At that time we lacked proven contractors , as our business is fast gaining momentum . Once we have organized a beer festival, benches and tables for which ordered from unverified contractor , and as a result of the order was not delivered on time . Then I myself went to Moscow to control the loading process , but saw no table and no shop is not collected. And at this time we have already mounted the platform , because after 60 hours of the event was to begin ! Then our department personnel had in a short time to find two bus student to us for help. And it was December , it’s cold outside . Then we even rolled the bus away to no desire to go back to Moscow. These benches and tables so far are stored in our warehouse, reminding us of the hard night.

Such situations make any team better united team buildings . And if such situations arise, they would be worth to organize . In fact, after several corporate uneasy we begin to understand each other without words . Of course , every employee we perform their duties , but if there is a force majeure , everyone is willing to help as you can, and no questions arise anybody. When we organized a Christmas party for the bank. Then our competitors lured our servers right next to the metro , bringing all of our employees in an hour were in place in aprons , ready-to- table service . If the girls did not know how to open the champagne , they asked for help from the man sitting at the table. No hopeless situations . Now many of those workers already occupy the top position , but on the experience of the waiters still tell newcomers.

Income from “free saucers”

Our company is very developed rapidly , and many customers are already confused, what are the services we provide. Then we decided to create another brand called PARAD catering, which was allocated to the direction of catering . In this title , we recorded the basic principles of our world-class restaurants , specializing in outbound service : activities at a high level and professionalism of our team . If ” lunch ” meant schedule and dinner , the ” hits ” – a great holiday celebration.

By 2004, though we did not provide world-class services , but were very close to it. But at this time there are a lot of new catering company that offers customers both small coffee breaks and activities for 100-200 people . Our business is seasonal , and the largest orders we received in December , when the Christmas holidays come . We receive orders almost every day, though some of them may be 10 000 people – such activities are not too tough for small companies . Yes and small banquets for 500 people have difficulties , as young companies do not always have enough inventory . We are working on this market for quite some time , and so we formed equipment in sufficient supply , and most of the year it just Stocked – large corporate events occur , not every day. So we decided to take our inventory of rental younger companies.

In 2004 we formed a separate service we provide our restaurant equipment for rent for a period of three days. Now we get from income and “free saucers” that had just been idle in our warehouse. This service quickly became popular , and so after 4 years , we have identified it as a separate brand – Rent4Party.

In addition, we also offer additional services , such as installation of equipment, ship orders for all activities on Russia , which allowed us to strengthen our market position. We provide high-quality restaurants and clean equipment, dry cleaning, laundry and wash after using it ourselves . To date, we have not only a wide range of services, but also a record for the number of Russian equipment , which allows us to receive orders for events by 10 000 people – many of our competitors can not afford it. While that has not yet appeared worthy counterparts Rent4Party.

How to succeed in finding an investor

Advice to entrepreneurs on how to negotiate with the investor.

What are the prerequisites to convince venture investor to invest in your business ? What criteria are guided by such investors when choosing a company to which they are willing to invest ?

Criteria that guide investors when choosing a company for investment :

• The idea for the business ( technology and production methods , service and product)

• Transparent development strategy and achievable goals

• Personal qualities of the entrepreneur as an important guarantee of success

• Logically built business process management , clearly defined business processes , or at least de facto work

• Availability of staff motivation , they share the objectives of the business

• According to the account all the results understandable , visible prospect for 3-5 years ahead

• Have more than one possible exit their business , some of them – the best

In different cases, the weight of these criteria may vary considerably , and sometimes some of them can even be dropped. Most often, when the company’s financial accounting The Company now very weak, but it is clear that this deficiency is easily corrected.

There are many opinions about what criteria are sufficient for the selection of the candidate for investment. Single specific set may not be : even portfolio investors when selecting an object for investment management and internal criteria ( fund company , investment bank , etc ), which may change over time . Based on the experience of nearly a hundred projects , which was attended by experts of our company , you can select a list of conditions for adequacy:

• Project leader inspires confidence

• The business model clear

• The financial situation is transparent

• The assessment is acceptable to the investor

• Good investment performance

This, of course , not a dogma, but if you remove at least one of these criteria , consider whether the investor a reasonable basis for the negotiations. In the early stages , there are some essential criteria for success: baseline data collection , pre-treatment , meeting with the leaders of the project. Here there is a problem mutually transaction.At this stage of the transaction appear some circumstances prevent its conclusion that the differences in the understanding of the meaning and vision of the results of transactions between the investor and the entrepreneur.

This situation is not initially in equilibrium , because the investor is familiar with the purchase / sale of shares of companies . Many investment funds have specialists who have considerable experience in attracting investments in their own projects , also participated in the detention of dozens of investment transactions . A trader usually looking for an investor in the first or second time , the second time may be unsuccessful after the first …

How to drop all prejudices ? It’s simple: you must follow the principle of ” prejudiced – armed” : it is necessary to study the motives of the investor before starting talks with him . Here are some of the most characteristic internal barriers that must be overcome the entrepreneur :

How to overcome the barrier of prejudice? Very simple: use the principle of ” forewarned – armed” : study motives investment partner before start competitive negotiations . Here are the most typical internal barriers to be overcome himself an entrepreneur :

• The negative valuation of the project , the complexity of the allocation of share

• Loss of control over the development of business

• The desire to hide imperfections or failure

• Unwillingness to share authority control , inability to work with the catch of collective management

• Considerable overhead for attracting investment and the need to be accountable for all the investo

r• The need to explain and justify development strategy to create documents that convince investors

• Strategies investor opaque

• Difficulties in corporate governance in line with international standards

• Reduction of income subject to transparent financial accounting

As a conclusion , we can say that the main internal barriers are fear entrepreneur transparency and laziness. These factors often lead to an unsuccessful search for the investor.

Professional investors in assessing the risk of the potential transaction governed by rich experience and well-established tool in the study of “target” businesses, most of which is a thin conducting business audit for a company that is seeking an investor ( the so-called due diligence, or DD). Here are a few quotes selected from the audit reports on the business in which we were , and as an entrepreneur and as an investor :

• Do not complete marketing analysis , macroeconomic factors are not taken into account

• Analysis of competitors is not credible

• No collegial bodies of the Board

• Represented not a complete package of permits, no necessary certificates and licenses

• Investments required higher costs of creating the same projec

t• Prospects for investor unclear level IRR below standards established fund

• Property rights are not suitable fund jurisdiction

• Drivers accelerate after the big market not disclosed

• Opaque financial accounting

• Motivation of the administrative board is not intended to increase capitalization

Of course, not all of these indicators are fatal to attract investors. Many of these factors can be offset by working together, if there is mutual understanding between the investor and entrepreneur. Only if both sides are willing to compromise on the initial stage , deal could be struck . Each project is unique investment .

Taking note on the above circumstances , the entrepreneur is much easier to negotiate with the investor , so you can count on success in attracting capital.