In the capital, hosted the forum “Moscow – the territory of franchising “, where businessmen and government officials in Moscow discussed the prospects and problems associated with the development of franchising, which is an effective tool for business development. We offer five most pressing issues .

1. Entrepreneurs are not aware of the procedures for the acquisition of franchises and the benefits of doing business by franchising. According to the president of RAF Merab Elashvili , today in Russia franchise sorely lacking PR. The objectives of the association is to provide assistance and advice to budding franchisers .

2 . Among the entrepreneurs is very low demand . According to the General Director of ” Independent laboratory Invitro ” by Alexander Ostrovsky in Moscow lack of entrepreneurs who are ready to open your own business and to fight for its successful development . According to him, the need to help entrepreneurs , or small and medium-sized businesses simply will not.

3 . Today franchisees in Russia are low quality. According to the Director of Franchising Company “Express Retail” Alexander Nikanorova , business development for the franchise requires no less work than developing their own business. But many entrepreneurs forget about it . Alexander Nickanorov remembers that it happened and that we had to register them for cash .

4 . It is very difficult to get a bank loan without collateral and at a good rate. On December 31, 2011 Sberbank has launched a loan program called ” Business-start ” to help entrepreneurs start businesses for franchising. Under the terms of this program, you can get a loan in the amount of 3,000,000 rubles for a period of 3.5 years with an annual interest rate of 17.5 . To date, this is the only program of its kind.

5 . From 1 January 2013 the business has the opportunity to choose the tax system ( flat tax on income or a temporary patent system ) . According to the vice – president of ” Rush Subway Franchise Companies ” Gennady Kochetkov , this may give rise to disputes between brands and franchisees , since the payment of taxes under the patent is the use of cash registers neobyazatelnym.I if earlier it was possible to control the operation of the franchisee at the booths , it is now necessary look for new ways to control or restrict their rights .