Предприниматель | Информационно-аналитический журнал - Part 114

When cheaper petrol in Ukraine?

It’s been a month after the promised gas station owners drop in gasoline prices , but nothing has changed . Price 95th ranged from 14.5 to 15.5 per liter, while the dollar passed UAH 1.5 compared with April . When cheaper petrol? Wonder motorists. This question should be answered by the AMC ( Antimonopoly Committee ) which shall monitor the economic soundness of strategic products, including gasoline , but was limited until the antimonopoly committee recommendations that gasoline prices should be reduced by at least 1 c. However, the owners of gas stations their arguments , in which they give figures in 18 UAH per 1 liter of 95-octane , and say ” you should be grateful that not 18″.

Continue this dispute had until April 29 , before that date , oil traders obyazyany send economic justification for the price of gasoline . AMC threatened investigations and penalties , but these are only words , each motorist loses its budget at least 200-300 USD per month.

There is a single hope for a dollar decline to 10-11 USD, while petrol should be cheaper by at least Rs 1.5-2. Depreciation may contribute to IMF tranche which came in early May . However, whether it will contribute to a drop in gasoline prices is still very controversial issue.

Tigipko trying to lead the Party of Regions

Secret silence on the sidelines of the recently most influential Party of Regions plays it clearly is not good . As a result of this silent pause began to spread rumors that Mr. Akhmetov tacitly supports the annexation and ready to surrender Donetsk occupiers , with all this in no way denied these rumors , on the contrary continued silence.

The last official statement from the Party of Regions is done immediately after the escape Yanukovych , head of Regions faction in the Verkhovna Rada Oleksandr Efremovym who condemned the escape and Yanukovych himself . More official statements was not only heard some ” make speeches ” individual members who go to the section with each other, but these statements can not be considered in the context of official position , just as a personal opinion. What plan of the leadership ? Why the once monolithic party can not have its say in the southeast ? One of the reason for the silence is balancing rhetoric in order not to lose the electorate , which is also split .

According to unofficial information the party leadership took over the once close and old friend Vladimir Rybak Yanukovych , but unofficial reports no instructions on how to behave and what to do , does not come from him . Now comes backstage struggle for leadership in the Party of Regions places . The question is , who actually replace Yanukovych as leader of the party .

First who forestalls – Tihipko. He , without the approval of the party has already filed his candidacy for president as a self-promoted , and now all in the open statement calls on party members to reform and to support his candidacy party leader . Most likely at the adjourned Congress Party of Regions , which will be held on March 29 as a result of inner- party struggle regions may rise or go down in history.

Putin is lying

Vladimir Putin at a regular press conference held in the form of a “conversation”, looked like a very experienced in their own circus juggler, so he deftly juggled facts, substituting the concept that if you do not know the truth or do not read Ukrainian media, you begin to believe him. It is moderately quite correct doses and very constructive things (with regards to political issues) with a total lie and absurd (with regards to the situation in Ukraine), but of course, when for months sow bridgehead of lies, it is so boring that you start to believe the lie.

Putin has realized his mistake and began to slowly process its own justification, but did not retreat. This indicates operational convening of the UN mission in New York on March 3, where authorized by the Russian Federation Mr. Churkin tried to legalize the invasion of Ukraine by reading order Yanukovych, who asks to enter the Russian troops on the territory of Ukraine. In the current situation Yanukovych will sign anything if only he saved lives and a warm place until the end of life. Frankly pathetic attempt, it did not buy even a neutral, China, which usually remains neutral, Russia also condemned Turkey, which is a partner of Russia.

Unsuccessful attempt to convince the world community in its pseudo- righteous spurred Putin at a press conference where visible overt steps to elementary save face. Reply did not work adequately even frank spittle businessman and newly governor of Dnepropetrovsk, which without emotion called Putin “schizophrenic in less.”Putin lie visible to everybody, Ukrainians world Russians. We enclose some excerpts from a speech where he Putin openly disingenuous.

Self-defense Maidan trained in the West

“As you know, they were trained at bases in Lithuania and Poland. They are professionals , almost like a riot.”

Crimea now in danger

“Crimea , Kyiv want to put the script there and start a series of bombings and chaos. Course, this is very concerned about the Crimean “.

People in the form of unmarked in Crimea – Crimean this self-defense

“Look at the post-Soviet space , full of forms , similar to Russian. Going to the store and buy. No, it forces local self-defense.”

Crimean residents on their own disarmed Ukrainian military

“Self-defense committees took control of all the Armed Forces of Ukraine… It’s some fortified ! Several dozen S-300 , dozens Beech , 22,000 soldiers. All without firing a shot passed into the hands of the people of the Crimea.”

Torment fighters Special Forces “Berkut”

“They not only do not cure – not even fed in hospitals.”

Maydanovtsy shot into themselves

“There is an opinion , even among the opposition that snipers were from one of the opposition parties. You read. These data are in the public domain.”

In Crimea going to go Western Adventure

“We have seen that in the Crimea tightened boevichki of nationalist organizations.”

The protesters in eastern Ukraine, Russia has no relation

“Such support Russia for me came as a surprise. These are people who live in the eastern part , they were beyond the threshold of decision making.”

Dnepropetrovsk not want to see Kolomoyskogo as governor

“Elementary rascal , a few years ago our oligarch Abramovich threw. Such rogue governor do – of course, people are unhappy.”

Ukraine and Russia brothers forever

“Ukraine – our nearest neighbor , fraternal republic. Our armed forces – it’s comrades in arms , friends. Ukrainian and Russian soldiers – on the same side. This is happening now in the Crimea.”

Current Ukraine completely different state than it was then , with this state we have not signed anything

“If this is a revolution , then in this area , a new state. And with this country we have not signed binding documents.”

In Crimea legitimate Prime

“You follow all procedures , there are no violations.”

Revolution There was no

“It’s all very well prepared. Western instructors have tried.”

We do not recognize the president, if he is not pleasing to us

“There is a danger that some will pop natsionalyuga an anti-Semite , a person with extreme views.”

Objectionable Russian government does not get a discount on gas

“This is purely a commercial component of Gazprom’s activities.”

Because Western aid to Ukraine , it will not get a new loan

“Our Western partners have asked us not to do.”

Tanks on the border due to the exercise

“Our doctrine is not related to the events in Ukraine.”

Yanukovych our people

“His fate we participated humanitarian considerations – it could kill.”

Crimea – Russian territory

“The question of the annexation of Crimea to Russia is not considered… In no case will not warm up such sentiments.”

Collapse of stock markets is not related to the conflict in Crimea

“There was a nervousness in the markets until the situation in Ukraine related to the U.S. Federal Reserve policy. They have taken action to increase the attractiveness of investment in the United States. Investors began to withdraw funds from emerging markets suffered most… India, in my opinion, and the other BRICS countries. Russia – too. Slightly smaller than, say , in India, but also. this is the fundamental reason. ”

No violations in the Crimea

“Our actions are fully consistent with international law , as we have a legitimate president of circulation , which coincides with our interests.”

Russian peacekeepers

“If I decide to use the army – it is legitimate… This is consistent with our national interests – to protect people. This is a humanitarian mission.”

The Russian stock market crashed

As a result of the military conflict in Ukraine and negative background , one day Russian business lost 2 trillion rubles.

This is evidenced by trading on the Russian stock and commodity markets. Index Russian RTS stock exchange by 10.5%.

For the stock market followed the Russian ruble, which fell by almost 10%.

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As Russian troops entered multiply fears that energy supplies and agricultural . production may be disrupted , prices serevye prices rose to the highest level in the last 6 months.

If Russia will continue in the same spirit of its military conflict , have literally “rusk”.

What will happen to the Ukrainian currency?

The current situation with the national currency result of the protracted political crisis. National Bank of Ukraine will save the state stabilization fund and does not go with interventions on the financial market. Population of course also throws wood into the fire, taking deposits from banks, deposits and transferring cash in the currency. National Bank has no choice as to come up with interventions and to lower the rate to 10, and honestly say while he holds, though whether long Hryvnia can keep busy abroad, is an open question.

What the experts say

Eric Naiman, managing partner at Capital Times

The prospect of a few days – to keep the hryvnia at the current level, if Ukraine manages to solve the political crisis, the exchange rate against the dollar will 8,80-9,10.

What’s next, a very interesting question. Economic problems hanging over Ukraine as a sword of Damocles. Again, there will be able to solve political problems, will continue to lend to Russia or Ukraine will have to go to the IMF for help ? A lot of open questions.

Looking ahead a few months, the hryvnia resist the deep devaluation.

Anna Bodrov, a senior analyst at Alpari

All panic now looks like a competition where each bank is trying to raise the bar higher. Therefore, the course is growing. NBU has noticed these games and started the settlement issue. In the future, a few weeks the U.S. dollar will cost UAH 9.5-10, if we take the perspective of half a year – 10.3.

The main factors course

One of the most important factors that determines the value of the currency in the long term, is to attract foreign loans. It is now clear what to expect help from Russia can not. The Prime Minister announced the possibility Yatsenuk all the conditions of the IMF, in order to get the next $ 15 billion. Financial assistance and promise to the EU and U.S..

Without financial assistance to the National Bank will be difficult to maintain the exchange rate for a long time, it is necessary to enter the market and intervene by foreign exchange reserves of the National Bank, and these reserves are running out.

If financial assistance is received, there is a very high probability that it is still going to happen, currency fall down again.

Russian-Ukrainian conflict: Causes and Consequences

Dear citizens ! Usually our editorial writes about the political life of the country, because we sincerely believe that the present policy and not corrupt business two bipolar components, but you can not think about the economy, the political situation in the country is appalling. Now the information field of the country very oversaturated, and understand who stood for what is very difficult, so we decided to explain some of the processes of government and express their views, uncut, what is happening in the country and abroad.
Why

Began Maidan?

We previously wrote about the error that made Mr. Azarov , preparing an association agreement, but in the end nothing else as ” throwing ” people and their expectations in their rhetoric turned 180 degrees to Russia. He did it as a result of twisted nuts from Russia and Mr Putin’s uncontested petition. Of course, now we understand that for Gingerbread promised at that meeting Putin Yanukovych before the historic decision on the failure to sign the association with the EU in November, this carrot steel gas prices drop to $ 268.5 per thousand cubic meters and $ 15 billion loan to Ukraine. Yanukovych had no choice, because the nose elections, and the treasury is empty, robbed her or not effectively used, it must decide the competent authorities, but the fact remains, the solution is not formed Yanukovych in Ukraine.

We return to the protests. These decisions are a cause for peaceful protests that were definitely into the hands of the then opposition in the face of ” famous three”. However, unlike Yanukovich, the opposition is almost always seen and heard protests. Recall “tax maidan ” in Tymoshenko as a result of which almost all were canceled contradictory norms Denisova ( and including ERU ), and remember the “tax maidan ” under Yanukovych, where the nuts are so twisted that people were happy, and it just would not tighten the screws (ERU remained in force ). In the end, Yanukovych decided to accelerate and strangle already dying Maidan ( Independence to remind then remained only students ). The next day to see pictures have already spread all over the world, and the reaction of the West has not found himself waiting Yanukovich received is directly proportional to the fact that planned to get even bigger headache in the form of protests and weekly Chamber. Certainly provocations were as one and on the other hand, is an integral part of any protests, but to the contrary, to put out a protest, to compromise, the power to protect their hires controversial decisions in the face of the criminal element of the so-called ” titushek ” Berkut relocate from all areas, furthermore gives weapon ” titushkam “, and with the acquiescence of exports allows people in the forest and to intimidate and eliminate particularly active, which in itself is a direct provocation. After these events, the men of the Right sector clearly decided to equip activists in response to aggression by the police and the criminal element. Rocked the cradle, as a result of about 100 dead, nearly 300 have disappeared. Who is to blame, Golden Eagle ? Right quadrant ? Certainly not, Berkut obeys orders, yes, it has inadequate personality, people without morals, but they are in the right sector, the ratio of bad guys than its quantity. Blame Yanukovych, who fired just not Azarov, not a difficult decision, not when the people heard, and tighten the screws with the tacit consent of the Minister of Interior allowed to shoot people who armed only answer.

Why all this Russia ?

Ukraine even economically and politically weakened plays a very important geopolitical role in the Eurasian continent, the impact of which is lost in the case of European integration processes, furthermore automatically lost leverage and pressure on it that is not included in the plan of recreating the great Russian empire. Prosperity neighbor in political and economic terms is not profitable, the Russians too are closely watching the Ukraine and if they see that there is a democracy, freedom of speech, prosperity, it’s sure to spur the massive unrest in Russia, which has already happened more than once. This theory is supported by recent attempts to drag Ukraine into the Customs Union, which does not want to go even pro-Russian Party of Regions. Yanukovych has canceled the European integration, because of the forthcoming presidential elections, and he needed the money to ” throw a bone” to the electorate, as the Hanged pensions and other social services. standards for these purposes have been allocated $ 15 billion the government.

Crimea

Let’s return to action in the Ukraine. All that is happening now in the Crimea professionally planned somewhere in the Lubyanka. It is very noticeable on handwriting past events.

One has only to look at the course of action in the Crimea from the Russian Federation, as not even the most politicized citizen will appreciate that about any self-defense, to protect the Russian parliament and in the Crimea, which they say pro-Russian Crimean parliament is not the question. Just for one day ( 28.02.2014 ) was made unauthorized mass action on the part of the Russian Federation:

  1. Enter heavily armed men unmarked in the Crimean parliament.
  2. Capture Simferopol airport Bel’bek.
  3. Allocation of funds and the organization of meetings pro-Russian citizens.
  4. Creating checkpoints in Jankoi at the entrance to the Crimea and elsewhere.
  5. Block Balaklava bay missile boats of the Russian Navy. Blocking protection and patrol the coast of the Ukrainian Navy.
  6. redeployment of troops from Russia in the form of 10 vertolelov MI-2 with naval infantry on board.

The next day 01.03.2014 organized rallies held in Kharkiv, Donetsk, Mykolayiv. People allegedly Ukrainian citizens (although there are clear facts that 90 % of Russia is on tour with obvious Russian accent) come with flags of Russia and shout about joining Russia.

Of course the main purpose of this scenario – to provoke military response to these cheeky provocation to photograph this image, ” how much hurt Bandera Russian population in Crimea” and justify the introduction of the occupation troops and the Crimean peninsula. The most important thing for Ukrainian officials and citizens – to remain calm and not to play the script written in the Kremlin, and then very soon, Russia will have to explain what makes her troops on the territory of a sovereign and independent state of Ukraine.

PS: And take and sign this association Yanukovych all could have been avoided, but as they say “have what we have”.

Yatsenyuk: previous government brought in $ 70 billion offshore

Prime Minister of Ukraine Arseniy P. Yatsenyuk told reporters that the family Yanukovych brought into offshore about 70 billion $.

He said that the state coffers are empty, so it does not guarantee “no improvement today or tomorrow to improve”.

According to his information, the public debt has already reached $ 140 billion.

Lost and squandered nearly $ 20 billion in foreign reserves and received about $ 37 billion of loans that disappeared nowhere.

The single treasury account is only 4.3 million USD, which is not enough for anything.

We are facing incredible economic challenges and to overcome them , there is no other choice but to take extremely unpopular decisions that will address subsidies , tariffs, cuts in social programs, to save the financial system.

External public debt reached $ 140 billion

The total external debt at the beginning of Ukrainian in 2014 reached $ 140 billion (80% of Ukraine’s GDP), short-term $ 65 billion.

So, short-term debt exceeds the reserves of the state is more than 4 times! Recall gold reserves in 2010 declined to $ 15 billion.

Earlier, the National Bank of Ukraine specified that the end of Q3 2013 gross external debt of Ukraine was $ 137.7 billion, and increased for the 9 months to 2%, that is $ 2.7 billion.

Recall 27.02.2014 Yatsenyuk accused the previous government in bringing in offshore more than 70 billion $.

Unified social tax: how much to pay in 2014?

Recall, entrepreneurs individuals on a single tax in the Ministry of Revenue shall pay fees and unified social contribution in the amount of 34.7 % of the minimum wage for a month, which is paid for ERUs.

Entrepreneurs individuals on a common system of taxation in the amount of ERUs pay 34.7 % of net income, but the amount should not be less than the minimum amount of insurance premium for the month in which the income is received.

Maximum income for entrepreneurs who charged ERU is 17 living wages (regardless of the tax system).

ERU 2014: quarterly

Period The minimum sum Single Contribution (quarterly), UAH. The deadline for payment
1 quarter 1218,67 UAH до 20 сiчня 2014
2 quarter 1267,95 UAH до 21 квiтня 2014
3 quarter 1267,95 UAH* до 21 жовтня 2014
4 quarter 1267,95 UAH* до 18 сiчня 2014

* According to the law number 1165-VII is from 27.03.2014 increase Single Contribution canceled by the end of the year, so the sum Single Contribution remains the same for 3 quarters.

How to withdraw Ukrainian business to a new level

Once I asked my friend how he managed to make his company an industry leader , to which he immediately replied that he and all the company’s top management worked twelve hours a day with only one output .

They were engaged exclusively in business.The main distinction of leading companies from the rest is the focus of strategic marketing .

Small businesses have to focus because of a lack of resources , a major focus consciously, through professional management. But the average business is a kind of strip temptations for its founders , and the band manages to overcome only those who choose priority.

If Western companies is easy to answer the question of what are the basic components of its business concept , the Ukrainian businessmen this question might lead to a deadlock. Business concept – it is a marketing platform that serves as a basis for creating a company which concentrate the resources of the company. The Swedes have an effective way to determine this concept of ” 4 Core»: values, core competencies , customers and products.

That takes energy from the business ?

Key competences

Defocusing strategic marketing occurs when a company operates in several industries. In the morning we are selling coal , and in the evening – the manufacture of food products. As a result , core competencies do not develop or not created at all , and the company remains in the last position in all its branches . Take a look at the leaders – all of them are concentrated in one market , ” OKKO ” – in the retail market of petroleum products, “ATB” – in the food market , ” Roshen” – in the confectionery market .

Key clients

For strategic marketing is very important to the businessman could answer two questions : Who are its main customers and where are they? Instead to concentrate on the core region , Ukrainian entrepreneurs are by trial and error in all regions of Ukraine. Can I split the defense, if advance across the front lines ? For example, a network of shops “Eve” is the best one smart strategy . First, the company has identified a priority for her city , where shops opened 15-20 and then just went on .

To answer the question “Who ? ” Need to determine what the basis of differentiation – on the uniqueness of product / service or price leadership. Achieve success in two areas fail.

Chain stores perfumes Brocard has chosen the path of democratization still in the middle of zero . Expand rapidly start production of mass-market level and the bridge since then there was a risk that many customers may abandon the range of the network. Time management drew a line in the network pricing below which prices did not drop . And when Brocard regained its position , attacks competitors successfully resist – Dnepropetrovsk of Bonjour and the Russian network “Arbat Prestige” .

Product Highlights

Several years ago I became acquainted with the marketing plan of the Ukrainian producer of household chemicals. In one year they planned to release dozens of new types of products ! They are even more ambitious than Procter & Gamble. On marketing communications money was allocated according to the principle ” will support that does not sell .” Several successful products , which could be really successful brands not received particular attention . Ukrainian business problem is the absence of redundancy assortment and focus on the most successful products. Note the volume menu in mediocre restaurants.

Core Values

At one of the training sessions for managers Distribution Company sounded simple question: ” Would you have agreed to sell expired goods ? ” Which divided the company in two. Some immediately answered “no” , others said ” would have thought .” Often the words that the company ” does not appreciate the value,” can lead to considerable problems. Not giving a single answer – what would the company do what answer “no” to that every day direct the staff – the business has no chance to become competitive . Nassim Taleb According garbage can also grow, but it will never develop .

To determine the business concept is not necessarily immediately close all business areas except one. ” 4 Core» helps the entrepreneur to distribute the roles effectively exploit synergies key areas and create a sustainable marketing platform . And it always remember what the main business , and what is optional.

As the Gospel of Matthew: ” Enter through the narrow gate , for wide is the gate and broad is the way that leads to destruction, and many enter through it .”