Billionaire Oleg Boiko in the “business secrets”.
Economics online store


Today in Ukraine there are 3000 online stores, according to the tax authorities. Unofficially, though trading online three times as many pixels.
Turnover of the market for Internet commerce is nearly 1 billion hryvnia, the estimated tax.
According to the rating «Bigmir.net» only beginning in 2010 there were 3168 online stores, this is 6 times more than 2 years ago. The number of users is growing daily. The next year, e-commerce market will add another 20% of turnover.
About 70% of people in Ukraine, the respondents in the study gemiusAudience, ever made a purchase on the Internet.
On average, the active use of the Internet must be 3 years, so people started to buy anything with it. The most popular category in online commerce is a book and household appliances, computers and notebooks, respectively, and the biggest competition.
The penetration rate of Internet in Ukraine, on average – 20%, according to gemiusAudience. In the city millionikah this figure more than in villages and small towns. True, the head of the supervisory board “UKRNET” not really trust this study, as it is carried out anonymously on the Internet that suggests the possibility of manipulation of results.
On average, active Internet buyer spends about $ 100 a month on Internet purchases. In cities with million-choose to pay cash to the courier, only 20% are payment by bank card and electronic payments are more – 40% of buyers.
The price difference is the online store and the store is the usual 5-30%.
5 arguments in the direction of the online store


Economics student at the Dnipropetrovsk National University. Oles Gonchar few months ago, opened another online store. He has them now two. Upfront investments into the project are a couple of hundred dollars. Enterprising and industrious student manages to combine both school and work at the same time, he said that online trading – the best way to earn extra money. Here are 5 reasons why.
Potential
Internet trade in Ukraine is currently developing a dynamic than in the U.S. over the past 5 years the market has grown by 6 times. Ukraine is not the leader of the density of traditional shops, quite the contrary, therefore, a predisposition to distant trade is obvious. But to dwell on one country is not worth it. A potential buyer may be located anywhere.
Small input threshold
Rental of retail space in the center of Dnepropetrovsk is worth about $ 60 per month for 1 m ?. The amount required to open a simple online store, about the same. In this virtual storefront as opposed to off-line can contain an unlimited number of products. “Open a good, high-quality online shop – it’s not much cheaper than the open network of several off-line points. But it is cheaper than opening a couple dozen off-line stores “- says Oleg, the owner of Internet shop of home appliances. Conclusion: If you plan to grow, it is cheaper to open an online store.
Additional sales channel
All retailers selling household appliances already have their own online stores. If in the classical store in times of crisis sales fell by 25-45%, sales in shops on the contrary increased to 40-80%. Online now already out large retail and small players, sellers of food. Basically, all the restaurants are already taking an order, not only through the telephone, but also through feedback on the site. True to withdraw completely to the Internet can not be major players in the internet is now present in most young people, but as an additional sales channel online store – a great option.
New
But there is another side of the coin, the positive, the rate of attraction of the Internet audience is much higher than in traditional advertising, for example in the morning running an advertising campaign, the company in the field of food can make about $ 100,000 turnover per hour.
Growing demand
Buyers are increasingly paying attention to prices. But the Internet can reduce them by at least 5%, and sometimes in the 30%, as opposed to traditional stores, where it can be done. 52% of users admitted to myself that the main advantage of Internet purchases – a benefit in economic terms.
Top 5 online stores in the world


Amazon.com – the largest online retailer in the world. In this online shop you will find everything from watches to books and tires. In 2009 the company generated $ 24.5 billion, is 28% more than in the previous 2008.
Itunes.com – a solid part of the Empire apple of Steve Jobs. One of the largest sellers of music on the Internet. Recently, iTunes under pressure record labels to abandon its proprietary services – selling tracks at the same price for 99 cents.
Zappos.com – the world’s largest seller of shoes online. Turnover footwear e-commerce was $ 1 billion per year. This giant trade based Suinmurnom Nick at the end of the 1990s. When the other online retailers in the fight for competitive advantage reduced prices, Zappos their raised, citing reliable service and high quality service. As a result, 40% of customers make orders in Zappos again and again. In the summer of 2009 promulgated by the fact of the sale of the online store Zappos.com group Amazon.com, the deal was closed in the sum of more than $ 800 million
Ebay.com – the world’s largest online auction. eBay in 2008 showed a profit of $ 8.5 billion (which includes $ 2.4 billion revenue from the electronic payment system PayPal, which also belongs to the holding eBay).
Officedepot.com – the store’s biggest sales of products for the office, from pens, pencils and markers to furniture, laptops and software. The company began operations in 1986 in Florida, where the selling office supplies as a normal traditional shop in 2009, is a company gain by selling $ 12.1 billion in revenue (including in online sales account for $ 4.2 billion) in 52 countries.
Business Secrets: Leonid Ogorodnikov


Chairman of the Board of Directors “KARO FILM” Leonid Ogorodnikov in the “business secrets».
Business Secrets: Guy Laliberte


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Digital Sky Technologies invests in Twitter


Company Yuri Milner Digital Sky Technologies has decided to buy stake in Twitter, as reported by an anonymous source from The New York Times. According to him, the deal will involve former investors popular service – is a fund Kleiner Perkins Caufield & Byers (KPCB). The amount of investment of $ 400 million, and the company is valued at $ 8 billion
If we make a cursory analysis, then Twitter has all the chances to justify such large investments. Service which was launched only 5 years ago, already has 200 million registered users, of which Barack Obama and Russian President Dmitry Medvedev, the service name is recorded in dictionaries, and all the revolutions in North Africa have been organized, with the help Twitter, and questions for press conference Obama going through an account on Twitter (# askobama), after which they read out the founder of Twitter, Jack Dorsey. What other internet company, except for Facebook, is an enviable place in society.
Before you invest in the project, investors from DST evaluate media-component of the project. There are other factors evaluation is worth investing in a project or not, which, however, recently told himself Yuri Milner, first of all, this is a great assessed value – in DST do not invest in the project less than $ 1 billion in capitalization. This fully satisfy the criteria for Twitter. DST would enter into the company back when Twitter was estimated at $ 3.7 billion, but then the deal did not materialize and the project has invested all the same «KPCB».
However, Twitter is not without problems with the business model. According to estimates eMarketer (analyst firm), last year the company generated $ 45 million Source of income – the promotion of advertising messages and accounts. Yet on Twitter profit lags far behind the same Facebook, which last year earned for its shareholders $ 2 billion, and Zynga – about $ 600 million, of which net profit of $ 90 million
However, Twitter is yet another serious flaw, as opposed to Facebook, Zynga, Yandex, LinkedIn, Apple and Google, is that all these IT-giants are controlled by the iron hand of the founding fathers with the full confidence of the board of directors, while the management of Twitter like most real leap-frog. Until 2008, the company was headed by founder Jack Dorsey, but co-founder Evan Williams who considered inconsistent with the management of Jack strategy removed him from control. After that Jack does not talk to Evan, despite the fact that they sit together on the board of directors. It was a “stab in the back,” says Jack Dorsey. Evan Ulims in late 2010, handed the laurels of the previous government investor Dick Costolo. Then again, Dorsey was offered a job – to engage in products and improve service, which has lagged behind in its development, resulting in a leapfrog. The truth behind the absence of Dorsey had to build new successful startup – payment system Square, so work on Twitter for a time.
Not only that the current board of directors of Twitter is not like a group of like-minded people, so potential investors (DST and KPCB) still can not enter into it. KPCB partner John Doerr has not let go, as he sits in Google, and Yuri Milner says that is not intended to seat the head of the companies that he wholly or partly owns. It turns out that new investors will not be able to influence the policy management and monetization of the project, as well as technological progress. By the way Twitter is so often has difficulty with the load on the server that cute whale, which appears when the server drops, had itself become a star.
Twittrt is not the most promising investment DST, but if Yuri Milner, who has hitherto impeccable track record of investor willing to invest hundreds of millions of dollars, so the prospect is, or has some hidden meaning. Or financial position is much better than this for declared. What is a young entrepreneur refuses to cash the investor, who had previously invested in Facebook, Zynga and Spotify.
And finally, do not necessarily show Twitter in the exchange, to discourage investment. After a time, you can sell the company more than it’s worth now. That Milner realized that you can earn between repeated rounds of investment, which can replace the IPO, and as long as such a principle it has not let down.