Предприниматель | Информационно-аналитический журнал - Part 129

Pyotr Aven: “On the STS-Media, we earned $ 1.16 billion”

In May, one of the largest companies in Russia, “Alfa-Group” (which is also represented in Ukraine), got rid of the television assets, selling the bank “Russia” 25.2% of shares “STS Media” — the owner of CTC channel, ” Home “and their clients. The details of the sale Yury Kovalchuk «STS Media» says co-owner of “Alfa”, the president of Alfa Bank, Pyotr Aven.

— Are you satisfied with the results of the transaction?

— Absolutely.

— turns out, Alfa Group has sold 25.3% stake in CTC Media a premium of over 40% of the market.
— It’s not quite true. At the time the transaction was a 20% premium to the average market price for six months. Then the stock price fell, so the deal now looks more favorable.

— In any case, premium 20% blocking stake is too high.

— It’s normal commercial terms. Nothing fancy no one offered to us. Given the fact that our package gives more rights than just blocking. By agreement of the shareholders, we actually shared control with Modern Times Group (MTG owned 38,3% CTC Media ). We really have equal rights in managing the company with our Swedish partner. The new shareholders’ agreement was rewritten almost unchanged. Yury Kovalchuk structure in STS have exactly the same rights as MTG. The new shareholder remains in force and the possibility of an exchange of shares with MTG, which we have negotiated for themselves. Therefore, 20% premium to the market is absolutely justified.

— What is the return on investment was Alfa Group?

— We started from a purely financial operations: in 1996-1997 to $ 6.5 million bought the rights to the debt of American companies StoryFirst Communication, which at that time owned the CTC. After the 1998 crisis, it became clear that the company can not pay. We evaluated the debt of $ 10 million, underpaid StoryFirst Communication has $ 8 million and gained from it about 20% of TSS. And nearly 6% in 2004, bought additional approximately $ 17 million

— It turns out that you spent on the purchase of a package of $ 31.5 million and sold it for $ 1.072 billion, the output is worth 34 times more.

— In total, more: $ 30 million came in the form of dividends, and about $ 60 million — during the IPO CTC. That is, in total we have received from this project is about $ 1.16 billion when we started to fly, could not even come close to imagine what will be the return on investment. This is largely due to the fact that the market is rapidly growing.

— At what point did you realize that it was time to part with the CTC?

— We wanted to IPO, knowing that it will give a strong impetus to growth. After the IPO in 2006, we were quite ready to sell.

— Were there many suggestions?

— No serious offers to buy our package of STS was never.

— And you were looking for a buyer?

— Enabled — no. We believed that this is a good package, it grows well. But we have always declared their willingness to sell it. For us, investment in STS has always been financial, not strategic.

— Why a result of the package is sold Kovalchuk?

— This question is not for me. I think Kovalchuk structures are now in a unique situation: they have already had a lot of media assets, and buying the CTC, they were nedogonyaemymi. Now it is the largest mediainvestory can say “Russian Murdoch.” In this sense, they are firmly staked out the position of industry leader. This act was very logical.

— How long were negotiations with Kovalchuk?

— We talked with George and his boys Valentinovich at least six months, maybe longer. Discussed the different schemes: first option considered by their gradual entry into the capital of the company, it was assumed that they would buy half, and two years later the rest. Buyers want to get acquainted with the business JTS. They believed that we are able to manage the company, as shareholders, and wanted us to help them gradually enter into the company. At some point, they have proposed to buy everything at once. I was approached with a request to remain co-chairman of the board of directors for another year. This was the condition of the deal. The second is co-CEO Hans-Holger MTG Albrecht.

— you agreed to with pleasure or without?

— We were engaged by more than 12 years. Psychologically difficult to drop everything at once, I’d like to get it all on to develop normally. For these reasons, I agreed. On the one hand, I feel a moral responsibility, on the other — the buyers insist on it.

— What changes in your work?

— My function will remain the same. I will help develop the company. Moreover, I am going to buy myself a little, a few million dollars stake in CTC. I think it would be morally right and economically advantageous. It is stupid to do something, having no material interest. On the other hand, is a good sign for investors, a sign that I believe in the company. Today the shares are cheap, but I am absolutely convinced that they can cost significantly more. Shares fell after our deal, because there was uncertainty in the market. While no one knows what will happen and how. But I am confident that the company will be completely normal development. What’s more, the arrival of the bank “Russia” and aid Yuri Valentinovich give a new impetus for development. I sincerely believe that the company has very good prospects.

— From Kovalchuk who led the negotiations?

— I talked with Kovalchuk directly.

— How do you imagine the strategy of the new shareholder?

— I believe that he is doing is perfectly reasonable.

— There’s more politics or business?

— I’m not very versed in politics. From a business perspective, of course, buyers have a large number of disparate assets. If everything is right slap together, they begin to manage well, I think it would be a very serious story. They can create a really big company. They share in the “First”, “Fifth” and Ren, three channels in the STS. This is a unique platform for the construction of the holding.

I do not want to brag, but CTC today — it’s very western, very well built up a company in the market, with the most serious financial discipline. The company is listed on NASDAQ. With partners, too, everything is in order: MTG — a very good partner. I think it was a very wise decision. I’m sure they were right.

— you know, as Kovalchuk will “sculpt” your megamediaholding?

— There are many different options. They need to hire an investment bank or banks, and think together about the different stories. The vision of some ideas from them, of course, there is, but to decide in what direction all this build, you need serious discussion. Today, it seems to me that they have knowledge and understanding do not have, but it’s natural. I’m sure that will be dismantled.

— Which banks Kovalchuk works now?

— In a deal no foreign banks did not participate, we did it all ourselves — Alfa-Bank and the Bank “Russia”.

— now, just going a period of accumulation?

— Yes. At least in the CCC next year nothing will happen, will only be a reflection of new realities. The company will work as work. My task is to preserve and develop what has been built. I think that this dogma is identical to the desire of the new shareholder.

— Some new people come in STS?

— Specific plans to entice some people c no other channels. We have to date assembled a good team with him and we’ll move on. All it was, and remains, will not change either in terms of personnel policy, either in terms of the concept of the channel. Management will not change unless someone did not want to leave. No revolutions, no plans. The fact that I was co-chaired the board of directors, said about the succession of the course. The course will be exactly the same as it was. Today, we are not going to change anything.

— Do you think the CCC — the last purchase or Kovalchuk will be more?

— I do not know. They have accumulated enough assets that are difficult to digest. I think the STS will become a center of crystallization around which everything will be built. STS — quoted, clear the company, if something “to cling”, just to the CTC, which can become the center of this empire. The result is a media holding, which in Russia has ever had.

— What are your partners for the STS responded to the arrival of a new shareholder?

— They have formally had the right of first refusal, we have made them an offer, I talked to them, explaining that, in my view, the arrival of a new shareholder — a boon for the channel. I introduced George Valentinovich with Christina Stenbeck, the mistress of MTG, with CEO MTG Hans-Holger Albrecht. It seems to me that they liked each other. And I think they get a very good partnership. Not all Russian partners they liked to, but against the bank “Russia” and Yuri Valentinovich their comments were. Mutual impression, in my opinion, it was quite good.

— you no longer want to invest in media assets?

— No, not going. We, as financial investors can enter into different assets, if we see some possibility, it can be and will enter, but we do strategic media assets will not. This is a very specific, time-consuming work, they can not do as a hobby. If you do media, you should only deal with the media. An example of successful mediabiznesmenov, the same Murdoch or Maxwell Turner, shows that it can only deal with very professional and spend it all the time. It is very difficult, very volatile business, in which, on the one hand, there is a financial component, on the other — a very strong creative. We somehow quite well balanced, but in principle, if this business, you need to deal exclusively with them. We definitely did not relocate there.

— But Kovalchuk enough other assets in addition to media: The bank “Russia”, “Sogaz” Gazprombank.

— It does not matter. It is important that the media holding for them — this is a strategic point. They are not financial, they are strategic investors, as opposed to us.

— Are there logic in which assets Kovalchuk gets on the market?

— I think so. They acquire the best assets. The industry is booming. According to forecasts of the advertising market will grow by more than 20% per year. Today, there are few assets that can grow well. Media, in terms of financial return, a very good asset.

— How to Alfa Group plans to spend $ 1 billion received?

— It’s not so much money for the group, only from TNK-BP in the form of dividends we receive a comparable amount annually. English football clubs and yachts just are not going to buy.

Rostislav Ordovsky-Tanaevsky: The first Soviet businessman

First Soviet businessman

Rostislav Ordovsky created his first business at the beginning of Russia’s perestroika. He now owns the networks, “Planet Sushi”, “IL Patio», TGI Friday’s, etc.

Victor Pinchuk: formation, privatization, kidnapping

December 2004. Kiev Independence Square at ten o’clock at night in a row boils “orange” crowd. Closely compacted well-groomed gentleman squeezes through the thick of the people of the tent camp in the middle of the square. This son of outgoing President Viktor Pinchuk, one of the pillars of the “criminal regime” in the jargon of the “orange” speechwriters. Some of the activists handed intruder leaflet. “Everything will be fine” — leaves Pinchuk sprawling autograph on her back.

In fact, reasons for optimism in a bit. It is not only programmed troubles, which he promises to rise to power of the “orange” and personally Yulia Tymoshenko. In your own home Pinchuk — the company “Interpipe” — for several months agonizing smoldering dispute with two minority partners, who worked with him since 1991.

Today, six years after the “Orange Revolution”, we can say that the forecast, which gave a frosty night Pinchuk on the Maidan, fully justified. “I am thankful for the fact that 2005 was. Then I realized keenly, who is a friend who is an enemy. I got the lessons that have helped me rethink a lot “- says Pinchuk, in December last year with great pomp celebrated its 50th anniversary. But if his fight with the government of Tymoshenko in August 2005 saw live the whole of Ukraine, the divorce with old partners went completely unnoticed. During the seven-hour interview Pinchuk strongly countered all attempts to learn about the division of property more than willing to tell it himself. But we still learned.

Victor Pinchuk was born in Kiev, but his homeland was Dnepropetrovsk. In the center of Soviet heavy industry career prospects for their parents was greater than in the capital of Soviet Ukraine. Victor’s father designed the steel mills, his mother taught at the Dnepropetrovsk Metallurgical Institute (DMetI). Gold medalist, Pinchuk wanted to learn from the psychiatrist. But in medical school documents had not accepted, and enrolled at Victor DMetI, where his specialty was the production of pipes.

“Our generation was lucky we were in the right place at the right time, with the necessary wealth of knowledge and relationships”, — says Pinchuk. He was lucky twice. First, the rapidly developing oil and gas industry in the USSR was in need of high-quality tubes, which had to be bought abroad. Secondly, to bring the socialist economy out of stagnation, the country’s leadership since the early 1980s, taking one after another, trying to economic reforms. One of them was the introduction of allowances for the official price list: businesses, which has engaged production of high quality, were allowed to sell it at higher prices. The hope was that the directors will actively introduce new technologies, as it will allow the state to save scarce foreign currency.

Pinchuk has not failed to take advantage of new opportunities. In 1987, a young employee of the All-Union Scientific Research Institute of the Pipe Industry (VNIITP) proposed that the leadership of Mogilev Metallurgical Plant deal. The plant is implementing its development, raises prices for consumers, then within a few years deducts “youth creative team”, led by Pinchuk — 7.5% of the profits. The scheme worked, the plant is listed honestly thousand sixty rubles to the account VNIITP, but management is not raised a hand to distribute the money to young innovators. Pinchuk paid 1,600 rubles, after which he decided to do business under the roof of the state structure is no more.

Pinchuk was the drummer of the original accumulation of capital. The scheme, which he run-in Mogilev plant “know-how — commodity — money,” provided the opportunity to earn up to 10 thousand rubles per month. A lot of the engineer, but the mere pittance compared to the financial flows that took place then through the centers of scientific and technical creativity of young people who have the right to cash non-cash Soviet rubles.

In 1990, together with his first wife, Helen Arshavoy Pinchuk has registered a small implementation enterprise “Interpipe” — such companies as the government once granted tax exemptions. Engineering — fun, but Pinchuk more clearly understood that the marking time until the economy is flying into a ditch.

Since it moved the ball rolling progressive disintegration of economic ties. In the summer of 1991, Pinchuk met in Moscow with Yulia Tymoshenko. She tried to put oil in the Dnipropetrovsk region. Oilers as the payment had not requested the money that is already worthless, and something tangible. At the request of Tymoshenko in August-September 1991, Pinchuk oilmen put several cars pipes.

February 2011, Viktor Pinchuk in his Japanese garden near Kiev

February 2011, Viktor Pinchuk in his Japanese garden near Kiev

In the autumn of 1991, when the Soviet Union de facto dissolved, Pinchuk cranks is much more complicated deal. At this time, cars and refrigerators purchased in Moscow at the Russian Commodity Exchange (money Pinchuk took Dnepropetrovsk branch of the bank Inco), Ukrainian miners arrived, they, in turn, shipped coal to the processing plant, which supplied coking coal to coke plant … At the end of a chain of Pinchuk’s fortune was waiting for — a few tens of thousands of tons of pipes. In contrast to the Soviet rubles, which were Pinchuk on savings bank, the capital has not burned down January 2, 1992, when prices were unfrozen in Russia and the Soviet savings at one point turned into nothing.

To turn this deal helped his classmate Pinchuk on DMetI Dementienko Alexander and Michael Schegolevsky Muscovite. Thus, the first de facto and then de jure “Interpipe”, two new partner. About a year later formed and the distribution of shares, and roles in the joint business: Arshava, Dementienko and Schegolevsky — by 12.5%, the rest — Pinchuk. Arshava responsible for the Bank Credit Dnepr, Dementienko — for current operations, Schegolevsky — for business, “Interpipe” in Russia. Pinchuk, according Dementienko, “oversaw the direction of the pipe and political” — in short, defines the strategy.

Alexander Dementienko

Alexander Dementienko

To build a chain of barter between individual plants Pinchuk quickly bored. “Not big and not systemically, — he explains. — It is interesting to work with countries and sectors. “In 1993, he negotiates the first such deal with the government of Uzbekistan. “President Islam Karimov signed a resolution that assumed a certain number of billions of irresponsible local money for the purchase of our company pipe diameter nuzhnogb them” — says Pinchuk. What to do with “insane billion” non-convertible currency? That somehow managed to convert a bank of Russia and Kazakhstan, something took no money, and cotton, zinc and copper.

Michael Schegolevsky

Michael Schegolevsky

In 1994, the business of “Interpipe” a new factor — the owner of the Dnepropetrovsk region Pavel Lazarenko. Lazarenko later go down in history as the most corrupt prime minister of Ukraine, and in the early 1990s, he imposed a tribute to the entire business on their territory. “Work has become more difficult,” — says Pinchuk. “Interpipe”, whose revenue in 1994 reached $ 300 million, could not escape the attention of the host region. Pinchuk then creates a corporation “Commonwealth” on an equal footing with the “Cube”, controlled by Yulia Tymoshenko, who was considered a protege of the governor. “She had good connections in Kiev and Moscow. It is the scale of thought, and we could complement each other “- explains Pinchuk. Distribution of shares — 50 to 50, “Commonwealth” two co-chairs — Pinchuk and Tymoshenko.

“Commonwealth” was engaged in the same things and “Interpipe” — changed the pipes for Central Asian gas, but the scale of business grew, according to Dementienko an order of magnitude. “All previous work can be called training, a pilot” — confirms Pinchuk.

Harmony was short-lived. In December 1995, Tymoshenko creates Corporation “Unified Energy System of Ukraine” (UESU). “She decided that all we have learned, and I thought, why share 50% of the profits?” — Recalls Dementienko. “We saw that the debts of the enterprises for gas rewritten to” Commonwealth “in UESU, began re-writing contracts,” — says Pinchuk.

Tymoshenko did not find the time to present their version of the conflict.

Peaceful divorce did not happen. In the summer of 1996 Pinchuk was kidnapped. Handcuffed businessman was allowed to make a call. Pinchuk Dementienko asked to contact the Chairman of Privatbank Sergei Tigipko and pass the requirement for redemption — $ 2 million. Tigipko, according to Pinchuk, “people connected correctly,” and two days later, the owner of “Interpipe” was released. On the future of the kidnappers and ransom paid to him is not known.

Was the kidnapping is related to the conflict around the “Commonwealth”? “I still have no reason to think so” — responds Pinchuk. Another thing is that while he was in captivity, officials crossed out “Interpipe” from the list of authorized dealers gas.

Pinchuk has attempted to return to the gas business. In Moscow, he was introduced to the owner of the gas trader “Itera” Igor Makarov. In Makarov had serious connections in “Gazprom” and Turkmenistan, which allowed him to get serious amounts of gas for export, but he could not sell to consumers in the CIS that could not pay for the fuel cache. Experience Pinchuk allowed to finish the chain and drive it made a strong impression on others. “It was such a good machismo — says the president of Alfa-Bank, Pyotr Aven, acquainted with Pinchuk in the mid-1990s. — The man responsible for his words, plus a seemingly real Europeans, not “scoop”.

In 1997, Pinchuk, head of the board of directors, “Itera”, and became its CEO Schegolevsky. “We had an agreement on exchange of shares — says Schegolevsky. — “Itera” was to receive 30% of “Interpipe” and vice versa. ” Prior to that, did not reach: in 1998, strained relations with Makarov, Pinchuk and Schegolevsky resigned from their posts in the “Itera”. They had something to do without it. Lazarenko in July 1997 and resigned from his post as prime minister in Ukraine began a new phase of privatization, Pinchuk and knew that he must participate in it.

Few would have thought in the spring of 2004, which fall presidential elections turn into a rehearsal for the Civil War.

Surrounded by Kuchma had different ideas about who move to succeed. Pinchuk championed the candidacy of the National Bank Sergei Tigipko. But, as remarked in his biography of second Ukrainian presidential political analyst Kost Bondarenko, Tigipko was “too glamorous and polished in a country which is poor overall cultural and material level.” To look convincing candidate full-grown economic planner, Transport Minister Georgy Kirpa, not to mention the energetic prime minister Viktor Yanukovich, who is put coal and steel magnates of Donbass. Once in mid-April, Kuchma chose Yanukovych, Pinchuk has expressed loyalty to a single candidate, and promised his support.

By this time, “Interpipe” has become one of the largest industrial groups in the former Soviet Union. He owned five tube mills, the largest in the CIS Nikopol Ferroalloy Plant, the shares in the three major ore processing plant. In orbit “Interpipe” network companies included in the Luhansk and Dnipropetrovsk regions, the Bank Credit Dnepr and Ukrsotsbank, the insurance company “Orans”. But Pinchuk was not just a businessman. He was twice elected to the Verkhovna Rada, where he created the faction “Labor Ukraine”, which is sometimes simply called “faction GІinchuka.” He owned three national television — ІSTU STB and “New”. In 2002 he designed a unique relationship with the president’s daughter Helen, a romance with which he began in 1997. Pinchuk resented being called an oligarch, but in 2004 in Ukraine was not a man who would better fit this concept, combining in one person business, media and power.

June 14, 2004 Pinchuk sealed an alliance with the “Donetsk”. The consortium “Investment Metallurgical Union”, in which the share was divided between Pinchuk and Donetsk businessmen (Rinat Akhmetov and Boris Kolesnikov) in a ratio of 44:56 for $ 800 million acquired in a privatization tender largest metallurgical complex of Ukraine “Krivorozhstal”. Competition terms were formulated so as to cut off foreign applicants — most notably the Indian Mittal Steel and the Russian “Evrazholding” and “Severstal”.

Later, Pinchuk has repeatedly said that the “Krivorozhku” the state had received twice as many than in all the steel mills, privatized earlier. But on the eve of the election campaign, this argument could hardly be heard, especially the opposition. The fact was that the state could get a “Krivorozhstal” more, if not artificial constraints.

Sale of “Krivorozhstal” was one of the main reasons for the polarization of the two political camps. Pinchuk formerly been able to maintain good relations with the environment of Viktor Yushchenko (despite the fact that the faction Pinchuk voted in 2001 for the resignation of Yushchenko as prime minister), but after the “Orange” announced the privatization tender for “stealing”, the bridges were burned.

In May 2004, Dementienko Pinchuk proposed to divide the business. He readily agreed. For 13 years, partners are tired of each other. Minority annoying tendency Pinchuk put in key positions, “Vikings,” it too often, in their opinion, “went on the principle of” losing money because of disagreements with then Tymoshenko, then with Makarov. Pinchuk today admitted that there was another, more important reason that pushed its partners to action — waiting for new leadership. “I have become radioactive,” — he said. However, the proposal to Schegolevskomu on property addressed himself Pinchuk.

After her divorce from Arshavoy in 1997 the share of the ex-wife in “Interpipe” came under the control Pinchuk. The rest of the ownership structure “Interpipe” was very confusing. Part of the assets has been issued to Pinchuk, a part — to a company controlled by Schegolevskim Dementienko and that since September of 2004, according to Dementienko, “decided to go together” and take a common negotiating position.

While the country’s raging political storms, the partners’ inventory and appraisal of the property company. As a result, assets to be division, were estimated at $ 3 billion. These are not treated “Krivorozhstal”, banks and television stations owned by Pinchuk personally. Thus, the share of younger partners had assets of 750 million dollars.

The coming to power of “orange” messed things up. Following the appointment of Prime Minister Yulia Tymoshenko Pinchuk had to wage war on multiple fronts. The Government has begun to re-irivatizatsii “Kryvorizhstal” and actually sided with the group “Privat”, challenge the results of privatization of the NFP, which resulted in “Interpipe” purchased for $ 80 million controlling stake in the company. In addition, the “orange” intervened in the divorce of partners.

Here, the testimony of the parties diverge. According to Pinchuk, after the “Orange Revolution” of his partners had “decided to increase the” efficiency “of separation.” “They have attracted some of the” orange “leaders for some motivation,” — says Pinchuk. Dementienko confirms that the business of “orange” camp showed interest in the assets “Interpipe”, in particular to the insurance company “Orans”. However, to involve them in negotiations with Pinchuk junior partners, according to Dementienko, not steel. The only “outsider” was Konstantin Grigorishin, who really had a good connection with the “orange”, in particular close to Yushchenko, Petro Poroshenko.

In April 2005, the Economic Court of Kyiv annulled deal on the privatization of “Krivorozhstal”. In the autumn the plant was sold at auction for $ 4.8 billion steel company, Arcelor Mittal. Parallel unfolding struggle for NFP. Shortly after the court decision “Kryvorizhstal” Prime Pinchuk caused to talk about the future of NFP. Pinchuk her arguments did not convince. Like “Krivorozhstal”, a majority of NFP privatized at tenders to participate in them were not admitted to all comers — including “privatovtsy,” which promised to pay for state block more “Interpipe”. In July 2005, 50% +1 share of NFP were arrested by the court. In late summer, “Private” was replaced by the factory management at an extraordinary meeting of its shareholders, but for the operational management of new top managers are not allowed. August 31 Pinchuk, gathered at the entrance of the plant about fifteen hundred workers at the rally, which was broadcast all three of his television. The next morning he phoned the president, said he saw the broadcast on TV. A week later, Yushchenko sent a cabinet to resign.

Negotiating with its partners, meanwhile skidded. The parties could not agree on price and allocated from the “Interpipe” assets. Junior partners have applied an armlock. In 2004, about 20% of the shares were issued at USB’s they control the company. Schegolevsky compares the situation with the divorce process: you can share with my wife apartment, but you can not take a wedding ring. “Ukrsotsbank — a ring of his wife, is not subject to division, it’s Victor Mikhailovich, no matter what it was legally recorded, and the apartment — it’s” Interpipe “apartment we shared,” — says ex-partner. Nonetheless, membership in the wedding ring has been called into question.

In autumn 2005, the banking market of Ukraine surged Western capital. There were pretenders and Ukrsotsbank. “In the first tender was attended by Ukrainian business groups, Alfa-Bank, OTP Bank, Intesa and a number of large bank of international groups,” — says Igor Jusko, who was in charge of “Interpipe” for financial direction. He won the Italian Intesa, has proposed a 85.42% stake in $ 1.2 billion. Pinchuk has already begun to effect a deal, but then stepped in and Dementienko Schegolevsky. “We set a condition that will not give up a stake in the bank, while not pay us to” Interpipe “- recalls Dementienko. The day before the signing of an agreement with Intesa to sell Ukrsotsbank, in February 2006, the Cyprus-based company Tempsford Investments Ltd, for which there were junior partners Pinchuk, announced that it intends the courts to defend their rights violated during the additional issue of 300 million hryvnia. On the other hand pressed “privatovtsy” who bought a few shares of Intesa and demanded not to buy Ukrsotsbank. The Italians were on their guard, the deal is hung.

The conflict around the bank led to the acceleration of the divorce proceedings. In June 2006, former partners have signed an agreement on the division of assets. On what they have left?

One partner said on condition of anonymity that the value of assets, and departed Dementienko Schegolevskomu, amounted to about $ 400 million — almost two times less than before the conflict began. About $ 100 million they received in cash. They also withdrew two network companies, 38.6% of the Mogilev Metallurgical Plant and a few other small businesses. “We parted in such a way as not to be associated anywhere — says Schegolevsky. — It was one of the principles of divorce. ”

Pinchuk has had another reason to celebrate. Because of a dispute with the partners and the group “Privat” deal with Intesa first hung, and then completely abolished. The second tender was won Unicredit Group, which offered 95% of USB’s 2.2 billion dollars. “So thanks to minority shareholders of Intesa Bank, we have sold nearly 1 billion dollars more” — smiles Pinchuk.

Pinchuk recalls in 2005 with glowing eyes. “When I stood in defense of Nikopol Ferroalloy with the workers, I experienced emotions, the likes of which has been and never will be, — says the founder of the” Labor Ukraine “. — It was very difficult and interesting time. I certainly would not change it for anything. ”

“Orange Revolution” uprising known as the millionaires against the billionaires. The uprising failed. “Nedooligarham” could not take the place of the Kuchma era oligarchs. Perhaps the case in some sixth sense that separates the owners of the fabulous state of the rest of humanity? “Mandatory quality of every billionaire — do not see the horizon of possibility. I see the goal, I see no obstacles — says Pinchuk. — It is important that when you charge the energy of others, do not believe in success. ” And unlike an ordinary businessman, making money, a billionaire by Pinchuk, makes history.

In April 2007, the Supreme Court overturned the court decision on the illegality of the privatization of the NFP. Pinchuk and Kolomoisky went to the world, whose conditions were not disclosed. According to Pinchuk, with Kolomoisky they now “neighbors” not only on NFP. “Together we entered into various Ukrainian assets, and my share in these assets, to put it mildly, not less than his,” — says he Kolomoisky saying that the share Pinchuk on NFP does not exceed 20%. The section “old” “Interpipe” and reconciliation with old enemies were on the background of a major restructuring of the business Pinchuk. In 2007, the management of core businesses Pinchuk was concentrated in the company EastOne. “Interpipe” has become a holding company dealing exclusively with the production of pipes and wheels. The global crisis has hit hard on the company, as well as on all branches, tied to investments in fixed capital: earnings fell sharply, the company was forced to restructure its obligations under the Eurobonds. Its revenues last year amounted to $ 1.2 billion. In March 2011, Forbes estimated his fortune at Pinchuk 3.1 billion.

Union Dementienko — Schegolevsky since 2006 did not break up. They continue to control 38.6% of Mogilev Metallurgical Plant, in October 2007, bought a stake in the plant “Fregat”, engaged in agriculture in Russia and Ukraine. They each have their own business. Dementienko owns a factory which mainly manufactures wind turbines, the Schegolevskogo share online lingerie stores, “Wild Orchid”.

Pinchuk remains open for only one issue raised by the revolution. The consortium, which acquired “Krivorozhstal” on first auction, the company challenged the re-privatization in the Strasbourg court. “We are patiently waiting for the decision in 2006 — says Pinchuk. — It can bring big surprises for Ukraine. ”

Fire, Water, and Pipes

The Way of the engineers in the oligarchs Pinchuk was very fast. In 1980 he earned applied science, in 1990 exchanged for gas pipes, and in the early 2000s he became a member owned industrial empire and three national television channels.

1995: “Community” with Tymoshenko

“Interpipe” and company “CUBE: Yulia Tymoshenko to create parity corporation” Commonwealth “, which for years supplied the gas to Ukraine from Russia and Turkmenistan in exchange for the pipe, while Tymoshenko has established UESU.

 

1996: The abduction and flight

Conflict with Tymoshenko and Pavlo Lazarenko Pinchuk forces withdraw from the gas business. His steal and released after a ransom of $ 2 million. Pinchuk moved to Moscow to head the board of directors of the gas trader “Itera”.

 

1998:Big politics

Having received the blessing of Leonid Kuchma, Pinchuk won the parliamentary election, which is written in the pro-presidential one of the factions. A year later, along with Andriy Derkach creates fraction “Labor Ukraine”.

 

2004: Orange mood

Together with Rinat Akhmetov, Pinchuk bought for $ 800 million of the country’s largest metallurgical plant “Krivorozhstal”. Presidential candidate Viktor Yushchenko, who called the deal “theft”, wins the election.

 

2005: The victory over Tymoshenko

“Krivorozhstal” re-privatized: ArcelorMittal paid for it $ 4.8 billion. After trying to capture NFP, shown live on TV Pinchuk, President Viktor Yushchenko dismisses Tymoshenko’s government.

 

2007: Free at last

Pinchuk concludes the restructuring of its assets. All of his businesses transferred under the control of EastOne Group. In Dnepropetrovsk, “Interpipe” together with the Italian Danieli begins construction of its fourth pipe factory.

 

2010: Intellectual year

Time magazine included Pinchuk in the top 25 most influential intellectuals of the world. “Interpipe”, demand for which has fallen sharply, allows for a technical default on Eurobonds and is seeking a debt restructuring.

Kuchma of Pinchuk

Left to right: Andrei Klyuyev, Irina Akimova, Viktor Pinchuk, Kuchma Elena Franchuk

Left to right: Andrei Klyuyev, Irina Akimova, Viktor Pinchuk, Kuchma Elena Franchuk

In his book “After Maidan” ex-president of Ukraine makes no mention of Victor Pinchuk. But few excerpts from her do a lot more sense.

– In the Komsomol and the trade union, party and other officials in the original Ukrainian business, new, previously completely unknown person. That’s nothing to them is not easily given. They had not been asked and no waiting. They had to overcome enormous difficulties, to show the wonders of ingenuity and head … Everyone had to find a niche in the national economy and to pave, plow her way. And then manage to fix, but it is no less difficult. Our Ukrainian representatives of this breed I respect more than their Russian counterparts. We do not have industries such as oil and gas production, where you can get quick results and abundant, though not necessary to plow too hard (like plowing Khodorkovsky )…

“The Russian capitalist — a Russian capitalist” — not once have I heard in the Kremlin. I just nodded and added: “A capitalist Ukrainian — Ukrainian is a capitalist.” At the same “Kryvorizhstal” — a closed production cycle. We have our own coking coal, its iron ore. Sell ??a business to foreigners — so as to wrest the company from a country from the domestic economy. The owner of the alien can begin to dictate the terms of our industry …

Its capitalist can invite Bankova, precede it with a glass of tea or pour a glass and say it sincerely, “You listen, let’s go into our situation. Come together to raise agricultural machinery … ” And he, a capitalist is not going anywhere, will work not only for themselves but also to Ukraine. And with such talk to be a Hindu can not …

Forbes Ukraine — № 1, “Winter oligarch»

Business secrets: Nika Belotserkovskaya

Founder of publishing house “Dog”, a blogger and culinary writer belonika.livejournal.com Veronica Belotserkovskaya in the “business secrets with Oleg Tinkoff”.

The daily routine ordinary billionaire

Life resident “Gold hundred” — a territory of myth and legend. It is considered, for example, that the average millionaire spends his days on skis in the arms of beautiful women. Other popular opinion — a billionaire by working 36 hours a day, and brought him success in life. How many actually work richest businessmen? How to spend your free time? What they care? These and other questions were answered by the owners of the state of $ 1.8 billion to $ 13.5 billion

Mikhail Fridman, chairman of the consortium “Alfa Group»

Mikhail Fridman

Mikhail Fridman

Age: 43 years

State (2007): $ 13.5 billion

Many world leaders the likes of Jack Welch said that they stand almost at five o’clock, an hour and then go in for sports as wound up working late into the evening. Do you believe that this is possible?

— Six hours of sleep per day is easy. But I sleep an average of about seven hours. And this is not the desire to lead a spartan life and not because not enough time. Just the body is rebuilt with age: in the past could no longer sleep, wake up earlier now.

How does your a typical day?

— I would say that is typical, and there are ideal. Perfect — I get up without something eight, go to the sport, and then the clock to 10 come to work.

What is the work of a billionaire?

— How can any person engaged primarily intellectual work day consists mostly of conversations. In my case it was 15 years ago and now. Changing only the objects of communication.

That is the art of being rich — it’s the art of communication?

— I would say the art of being rich — is the art of knowledge of human nature. And her knowledge is manifested in communication.

How do you know human nature: life experience, the book?

— The combination of these factors plus a genetic predisposition: someone more attentive to other people, and someone does not interest others. I’m interested in different things, even those of my activities have nothing to do. For example, I recently was interesting to talk with pianist Denis Matsuev. Or this: we had dinner with Edvard Radzinsky, it is very informative man. Igor Butman, Slava Vakarchuk of the group “Okean Elzy” … I am with them is very interesting to communicate.

Maybe you can find in this communication some balance, some opposed to business with his toughness and demanding?

— I do not think we need some balance. All my life I was interested in a variety of things — it’s a character trait. So I look in the newspapers — there was a concert of Noel Gallagher (leader of Oasis), and I think: I had to go look. Of course, music is not my generation, but all the same event. I was at the Moscow concert Chuck Berry — it’s a legend, it was impossible to miss.

In one interview you said that, coming to a bookstore, buy 20 books. Do you have time to read them?

— Yes, I’m not that busy people, as it seems. Besides, I do not finish all the books until the end — if interested, drop out. Of the 20 books five finish. So after a month and a half, you can again go to the store.

What memories?

— “All fixable” by Alexander Kabakov. Elfriede Jelinek’s two books, Austrian, winner of the Nobel Prize. A very good book by Salman Rushdie … Well, of course, I read “Day of guardsmen,” … it slipped out of my head, which everyone reads … Sorokin.

you book Sorokina painted with a creepy future there did not seem threatening?

— If I felt the threat by reading books, I would not have become who I am.

you with friends from time to time go to extreme travel by jeep. Where was the last time?

— We drove along the route Peru — Bolivia — Chile. Two weeks five thousand kilometers. Wildly interesting and rather extreme, since the average height was about 4000 meters. Although, of course, for us it’s not a matter of extreme — these trips are rather an ethnographic nature, they exposed a rather fundamental things, the unit of human nature.

Share .

— For example, Peru. There has been a center of the Inca Empire. And I was very interested in their way to the colonization of other nations. The Incas offered them two choices. The first — to recognize and obey the rule of their value system while retaining some elements of their own. In the case of natural disasters guaranteed protection in the event of foreign attack people defend themselves with. A second option: if you’re at it do not agree, we will kill you all. So, I realized that the empire can exist only in the presence of this second option.

interesting. With whom do you usually ride, and how often?

— Once a year. We have selected a whole team, from the famous person — German Khan, Victor Vekselberg, Vladimir Grigoriev (Adviser to the Head of Federal Agency for Press and Mass Communications), Alex Abramov (Russian presidential aide ) .

And if there is to travel to government officials of the element of corruption? Or do they pay for themselves?

— Of course, they pay for themselves. In general, if we talk about relationships that you have mentioned, the trip to the extreme conditions in a jeep — not the most direct route to the heart of a civil servant. There are probably more main tracks (laughs).

That’s right. In your opinion, by the way, the corruption situation has changed over the last 10 years?

— I do not think that is fundamental. And 10 years ago, and today there is no public opposition to corruption …

Why, public corruption, condemned …

— Abstractly, as an evil — yes. But society does not believe that this must be addressed. Consider this: steal — well, the question — how much they steal. No power, which in principle would be intolerant of corruption. In the West, gave a powerful impetus to the church. We can say, the Reformation began with the fight against corruption: it was believed that papal authority is corrupt, that such an institution, as an indulgence in itself — a form of corruption. And Luther, and Calvin, and Zwingli fought for the purity of ideas, against corruption, which corrodes the church building, as they thought. So there were Protestant values, since, according to Max Weber, was laid down on the building of modern capitalism.

It seems it is not threatened.

— We have, unfortunately, there is no institution of the church, not influential in ritual terms, but in the moral: here and the Soviet government tried, and there were many other historical background. After the reforms of Peter the general was only one institution — the power.

you go to the movies or you have a movie theater?

— Own Movies? .. (Laughs) I often go to movies, watch many movies. The last thing watching old movies: “Dreams of Arizona,” Kusturica and “Annie Hall” Woody Allen.

AFK “Sistema” has recently financed a film by Allen. You do not have such ambitions — to make a movie?

— I have generally with the ambition of all is normal — I have none. Almost.

But charity?

— This idea I just close. We are actively engaged in it, and with age I’m going to do it all the more. I do believe that it is no less complicated matter than making money. Charity — is not simply to give someone a large sum. For example, we have initiated a charitable fund “life line”, which helps terminally ill children. The purpose — not only to save the children, which in itself is extremely important, but also engage in the process as many people — employees of our companies and not only them. I believe that when the charity is just that 50 people give $ 5 million — this is nonsense, it has no social effect. Here is Victor Vekselberg bought the eggs, made a very noble thing, but it was the subject of quite undeserved ridicule. Sad … For the same, so people, a society truly valued charity, they should themselves take part in it some part, on yourself to feel what it means — to give its own 1000 or 500 rubles, to see how they work.

Does charity attitude to the rich?

— This is exactly what I say, if people are not involved in it, then do not change. In addition, we generally had the attitude toward wealth as something obviously unjust. They used to say that this is due to privatization, but now a lot of the rich, who is no relation to the privatization have not, and they still perceive as evil. We have wealth in a secular perspective, legally and morally — no.

power, in your opinion, is making some effort to legitimize the wealth?

— The authorities have generally trying to stay in the wake of public submissions, not trying to create. In this sense, the Russian government is very democratic — should be a public consensus. A consensus is that all wealth is criminal. Even among the elite is widely believed that the success rate is determined by the degree of immorality.

But something has changed in the last few years? For example, I recently participated in the television show devoted to how to become a millionaire — there is a healthy interest in this topic.

— I say this: if capitalism, even in the present imperfect form, will last another 10-15 years, then some sort of legitimization of wealth occurs. Cool passions, everybody will get used to the fact that there are rich people. The question of rate of change.

But we and wealth came quickly enough.

— Wealth is just because there was fast and that people generally become rich and did not seek.

you want to say that you and other very rich people were now less competitive than it could be?

— Of course. If there was a man who, like Roosevelt in the U.S., he said, Behold the national idea — get rich, then surely there would be less distortion, less super-rich and sverhbednyh.

And how you live with such a public opinion …

— Treat it as a fact.

you happy?

— I am reasonably happy, because doing interesting work, my life is comfortable, and unique in her weight and even historical episodes.

Maybe you everlasting happiness?

— It does not address — always feel happy could one insane.

Vladimir Yevtushenko, chairman of the board of directors AFK “System»

Vladimir Yevtushenko

Vladimir Yevtushenko

Age: 58 years old

State (2007): $ 8.5 billion

How much you have to work?

— A lot. Business does not tolerate betrayal. Strictly speaking, it does not tolerate three things. First, when he withdraw from the money for personal or any other needs, the business once it feels. Second, do not like scary when they start to neglect. I can judge by the many examples. When a person is hunting lions in Africa, it is still somewhere relaxing and fun, the work is not going to benefit. Problems in the company’s start one. And third, the business can not stand politics. It requires protection from the state, but politicians can not stand. Once the head starts to play politics, even tactically advantageous, strategically it still loses.

And yet: how many hours a day spend in the office? There you have a working weekend?

— Whoever said that is open 24 hours a day, is lying. The brain requires rest. I — “Owl”. I start to work ten hours in the morning, often end up in 3-4 hours at night. On weekends, if I am in Moscow, working always. Actually, I have a lot of flying around the world, live in different time zones, so the distinction between night and day, working day and weekend somehow erased. Can not live like a normal citizen, from Saturday to Saturday.

you are conducting your schedule or is it you?

— This is a mutual process. Now I got sick, had canceled all trips and some days do not appear in public. But more often command schedule. Often there are jobs involving all hands? The whole business — is solid all hands on deck. Every day, life throws something completely unpredictable.

work “in ohotku” or because it is so necessary?

— None of the money that would have forced me to work, if I did not enjoy it. I assume that a large number of people, everything is different. And they make themselves. I feel sorry for them — they certainly could change your life. Maybe I was lucky, but whatever I was engaged in life, he always did so with gusto. If something is wrong, the body immediately protested, and I try to change the situation. So it’s not about money, not about more or less I can do them.

Why do I work? He often ask myself this question. Because while the greatest pleasure in life, I get it from that. Once tired of — the day that I will not do more. But if you give up, do not know what to do. There is no decent substitute for the lesson. I do not like to live it up get-togethers.

Maybe devote themselves to hobbies.

— Hobbies? Work is my hobby. I’m not a fanatic of any one issue. Do not collect stamps, hunting is not carried away. Playing tennis, doing skiing, even some sports — you need to keep the body toned.

How to spend your vacation ?

— Usually a rest a couple of times a year. Ten days in early January, skiing, mostly in Austria. Although it does not matter, you can use any ski resort. In the summer, too, about ten days rest. For example, on a yacht with friends, own boat I have not. Here too there is something stable. I love to read. If the brain is free — new in economics, management. When I’m tired and my head crammed to the limit — that the Russian investigators. Which authors? Yes, God knows, it does not matter.

When the last time you felt a keen interest in life?

— I always feel it. Right now, for example. Peaks and valleys do not exist. Maybe because my life has been “flat” … I was not sitting, not dying, not hanging between life and death. It was not some extreme situations, when you begin to understand and appreciate the keenly life. So I have to smooth it continued interest.

Sergei Galitsky, CEO of “Magnet” (the largest retail network in Russia)

Sergei Galitsky

Sergei Galitsky

Age: 39 years old

State (2007): $ 1.8 billion

you what time you appear at work?

— During the week — nine on Saturday and Sunday at ten.

on Sunday on the job? Why?

— The question “why” do not belong here. What in the village to do? (Galitsky calls the “big village” city of Krasnodar, in which he lives and works.) Ride on horseback? Also, I do not think that there must be some sort of schedule — five days of work, then you rest. Celebrities need, when you are tired.

And as you know, that tired?

— Symptoms — lack of freshness in your head, you can not have anything to give birth, the sharpness is lost — this is fatigue. If you are tired, and I work day to rest. It does not matter, it’s Saturday or Tuesday.

playing football at lunchtime?

— No, now do not play. Football — traumatic sport. When you’re forty, should move to a more peaceful species. Three times a week I go to the gym during work hours, one hour with weights do.

hostage schedule themselves do not feel?

— A child born of a woman if she feels a hostage? With this mentality, “so I’m going to work, I get tired of it, would rest” in general do not work. I work a lot, but I do what I feel comfortable. A person can not be held hostage to the cause, which does.

work in the life of the main?

— It’s hard to say that life is important. Life — it is meaningless by itself. You just have to find a deal to occupy the gap between birth and death. What is the meaning of life? But no more. Give birth to children — is the reproductive function, it is beyond us. Why seek? Quantitative some human factors are unlikely to motivate. The two do not eat breakfast. We must find things to do. You just invented yourself some game and you play it.

When the last time there was a feeling that life is interesting?

— Life has always been emotional. When you open the store on the day and have amassed a hundred people a week, and already several years old, lives rich. Nothing is sharper and more fun than business in all its forms — both positive and negative.

But if by looking — in fact boring doing the same thing. Every day the same thing — no desire to sell the business and do something else?

— This is the Russian desire to sell the business is ridiculous. I keep asking why I do not sell the company and why not give the reins of government. Well, passed. The next day, woke up, and what to do next? There is a business that I know who has reached some kind of volume — market share of 2%. Only 2% — time to grow yet! Well, what new business can compete with that? Tasks something interesting, just by itself the business routine. Traders who are engaged in operational management, — boring. This board members who have plenty of time can be playing the fool, a parachute jump, Buddhism, study, travel to Tibet.

And what you prefer to vacation?

— Change in situation. Meeting with friends, going to football, the “Kuban” (a football club belongs to Oleg Deripaska). I for “Kuban” not sick, but happy to go to watch live football. I, at my age only one or two days to recover.

Watch TV?

— People who say they do not watch TV — they are, I think are cheating. Football watch movies. News on NTV, on REN-TV. But nothing special to watch. Given that the information field in Russia, “a kind of” gears a little. Solovyov is even sad to watch. Some people derive mostly the same, which is not clear that talk. Transmission is obtained, usually not severe, but more simply nothing there. Just like in retail: if the village is only one shop, then he’s good or bad, it does not matter.

Football — it is a hobby?

— Yes, football — that’s what I like. I love the look, love to play. Visit the world championships, Europe with pleasure. I plan to create a football club in Krasnodar and deal with it the rest of his life.

Football Club in his hometown — is a form of social responsibility?

— Social responsibility of business — stupidity. Talk about the responsibility of the wealthiest Russian entrepreneurs, which are largely specific earned his millions — it’s right, they must have a social responsibility to life. And the hard competitive market, no social responsibility can not be. The company may not have formalized the cost then it will not schitaema. Here is my profit, I can investors to give her, I can invest in development and can give the repair of roads in any city. But the question arises: why do I then pay road tax? The second question is how investors will invest in me if they do not understand where we send the profits?

did not have any plans you want to go into politics?

— In politics, I will never climb for one simple reason — I’m vulnerable. I have a property. Only when you have money in Swiss accounts, of which nobody knows, you can go out and scratch their language. And secondly, I do not see any need to communicate their thoughts to the people. When you see how they vote, think, thank God, doing business, not just hypocrisy. We are — specifically arranged by country. There are a handful of entrepreneurs who have spoiled the reputation of the business itself. It bandits or “dogovorschiki” who was able to negotiate with the government and saw the Soviet assets. Now the people of businessmen saw the thieves, scoundrels, scum. What am I, a man who works seven days a week, insults.

Business Secrets: Helena Baturina

Moscow’s richest woman Elena Baturin in the “business secrets with Oleg Tinkoff”.

“For me the competition is not a question of money”

Ecwid — a platform that allows you to create an online store in minutes directly into the social networking site user or not I have a familiar interface. Ecwid services have already benefited about 25 000 users worldwide. The creator of this service, Ruslan Fazlyev talks about his project.

— Who are your customers?

— Anyone. During the World Cup in South Africa, people have used the service Ecwid, embedding an online store in the profile Facebook, to sell vuvuzely. In America, the lives of eight young boy who sells comics. Many organizers of conferences and various events — ustanovivi Ecwid, they can not use the services of intermediaries, and sell the tickets themselves. Then there are the manufacturers of machine tools, they are also beneficial to sell the machines through its website, without intermediaries. Our site is currently in Russian but we believe that it is important to first become a global player, but you can always locate the project.

— How did the project, which has no analogues in the world, was born in Ulyanovsk?

— Very easy. I had a girl in Ulyanovsk, she had a rich daddy, and she was not going to go anywhere. So I had to become rich without leaving the Ulyanovsk. I gave up college and started a business. Then the programmer in Ulyanovsk received an average of $ 200, I wanted to earn at least $ 400 , but a month later turned out much better. (In 2002 Fazlyev founded “Creative Development”, which creates software for online stores, including its products, F-Cart, X-Cart and LiteCommerce). I succeeded, has earned a lot of money, I have 150 people working. But the fact that we started to do ten years ago, are now engaged in hundreds of companies . Plus I have several people pulled out overnight in the project through money from venture capitalists in Silicon Valley. This has spurred the creation of a new startup. Those who took the team Ecwid, money does not lure — we create products that will benefit people around the world. I think this idea is in the valley would encourage less people than in Ulyanovsk. To some extent retreat fosters creativity, especially since the Internet opens up the world, gives the flow of information. Of course, it is very important to travel to attend the conference.

— Just think about globally?

— We originally wrote everything in English. Volunteers have translated into 25 languages, including Chinese. On the Russian translation, by the way, a big problem: words long. And we have the principle — not to make garbage. Either we do well or do not do .

— We believe in success have been?

— We were confident that once Ecwid shoot, waiting for applause. But when the posted release, the first day, only 70 registered users . I, for schatyu remembered that on the first day FedEx also sent all three parcels. I read that perseverance — one of the attributes of great companies . We worked, worked, and a lot of users will soon appear.

— What about monetization?

— Same. While on paid accounts — is $ 17 per month — just passed 400 users . We analyzed why. Now stepping up the difference between the options free and paid account — for example, SEO-optimized, faster delivery of content due to the fact that it lies on the adjacent server Amazon. We can see that sales in the shops customers grow, we hope, will grow and the amount they are willing to spend on our services.

— Can you explain in a nutshell, the essence of technology?

— Ecwid — first 100% AJAX-card, based on technologies that have emerged recently. I wanted to do something similar in 2004, but it was physically impossible. No problem to write such a thing as Ecwid, for example, in JavaScript. But the problem is that it is the same in different browsers work . Ecwid integrated even with social networks. Can a store and online, and to insert social network and control it all from a single panel. Social shopping, by the way, is very big trend.

— What other trends seem interesting to you?

— The main growth now gives users who come to the Internet from mobile devices. Especially in developing countries where not everyone has computers. Africans insure crops via SMS, and Nokia even released a phone that is recharged from a bike ride.

— What you need to succeed startup?

Most important thing — perseverance, especially in Russia. If you want to create something, then go and create something that now, with money that you have, and then you will succeed. And to sit and think, “I have brilliant idea,” wait until someone gives her a lot of money … the implementation of ideas are worth nothing. Only implementation shows who can really earn money on the idea.

— Investors are going to attract?

— While I have put my money in Ecwid. Western investors are looking for, but we are not interesting to their money and expertise, helping to build a global business.

— expect a lot of money?

— I do not get so far no money from this project. But for me competition is not a question of money . My business has to be the most successful in the market, my brand is bound to win, and the money — this is, relatively speaking, points in the game. Therefore, they want more and more. And not to make the car more expensive to buy.

— That girl is your wife, incidentally, has become?

— Yes, of course.

You can also look at

Why Microsoft bought Skype?

Microsoft recently decided to buy the company Skype, the transaction amount — $ 8.5 billion purchase is approved by the board of directors of both companies. This is the biggest deal, which committed the company Steve Ballmer in the history of Microsoft. It could be a second, if Microsoft did not give up a failed venture to buy search engine Yahoo for $ 47.5 billion

In the deal Google and Facebook have probably lost: a month ago the two giants were negotiating on a large-scale cooperation with Skype. But shareholders of Skype, by contrast, skazachno lucky. If it were not for the battle for online traffic, started the world’s IT-corporations, the shareholders would not get Skype and a half of the amount that gave Microsoft. In winning Microsoft, not least because it would not allow the purchase of Skype competitors. Site traffic so traffic behind Facebook and Google, but could and did, hopelessly behind.

But hardly Ballmer would give $ 8.5 billion just for the sake of Eric Schmidt (Google) is far from gone. Another little to be believed that he regarded the deal as an investment project — the company supplies services to every tenth person on earth, but for many years can not go into profit. Who would develop such a company? Probably, Microsoft tries to integrate in some way in its line of Skype software. However, exactly how.

The most likely way to attach Skype — to integrate it with Windows or an office suite Microsoft Office. Make it easy, and in general it is reasonable at first glance, to use the acquisition to grow their most profitable and popular products, although it is not obvious whether this venture will result. Skype installed on virtually all operating systems, and all who wished it already installed. In the end, the number of Skype users in more than twice the number of users of Windows 7.

Microsoft could also make an attempt to integrate Skype with their online businesses and sell advertising there. But this idea is hardly become a reality: Microsoft unit connected to the Internet and so suffer a loss greater than $ 2 billion a year. Buying a company on the verge of total loss situation hardly correct. The more Skype has all the income solely from paid services. Skype has already nachalb experiment with advertising, but they do it very carefully. Microsoft Trying to enter mass advertising may discourage users, and the main asset of Skype. Microsoft so many years in a row can not pull out of search engine Bing infinite loss. In this case, talk about the chances to make a program about which the user does not know what they are buying what they sell than interested, just do not have to.

Finally, Microsoft can link Skype with their mobile gadgets. For example, as suggested by some experts, unite with Skype’s mobile operating system, Windows Phone 7. In principle, it is logical and very easy: after all, the phone should ring and users love Skype, but the device WP7 now sold very poorly — to the point! On the other hand, Skype is on mobile devices and competitors, and Microsoft would not dare to withdraw them — instantly rise the wave of popular anger.

However, some fusion oc WP7 and Skype is simply obliged to appear. Microsoft is counting on the success of the mobile system, putting into it a lot of resources, and agreed to part with $ 1 billion for the transfer to the OS of mobile device with Nokia, and of course will not deny myself to try to come up with at least a small competitive advantage in the eyes of the audience Skype, but it’s a lot of — 663 million people.

But the most successful idea of ??integrating Skype with mobile devices is buried in the Gaza Games and Entertainment, namely in the gaming console Xbox. Thanks to the controller Kinekt 10 million of them are already equipped with a camera, and thus ideally suited for communication via Skype. The direction of the game in Microsoft profit as opposed to the Internet and mobile devices is developing rapidly in contrast to Microsoft Office and able to sell their services to end users, unlike Skype. Do Xbox users willing to pay almost three times greater than that of Skype. Microsoft has a better chance of success if they come up with how to combine Skype with your same game consoles. One can only imagine how many users will think to buy a game console (about 663 million), and 25 million subscribers for a small fee Xbox will use paid services of Skype. The opposite effect, the growth of the gaming console sales will stimulate the growth of Skype, and Skype users will increase to increase sales of Xbox, which are already considerable.

In addition to financial advantages alliance Kinect and Skype still good for another reason: it is really something new. Now, several people in the video chat will not just talk, but to play football or tennis, for example.

Business Secrets: Artem Lebedev

Founder Lebedev Studio in the “business secrets with Oleg Tinkoff”

Anton Alekseev: Ice cream for Sochi

Cream for Sochi

The scarcest commodity in the capital of the 2014 Winter Olympics could be ice cream! Young Entrepreneur Anton Alekseev knows how to solve this problem.