Предприниматель | Информационно-аналитический журнал - Part 132

Small Business on the Internet

June 5th, 2011 Журнал «Предприниматель»

Only 35% of small and medium-sized businesses develop their business on the internet: have your own website, a page in soc. networks, or use online business directories in the end. These are the results of the study “IT market in Ukraine: the Internet for business.”

It turns out that in general the Internet activity of small and medium business in Ukraine is 30% lower than in Germany, Irlanii and Brazil. It is not even in the absence of many target audiences on the Internet, where they abound, and the model of Internet use by small businesses.

The most densely represented in the Internet business of tourism, industry and agriculture. As an outsider – retail. But here everything is clear, the majority of small businesses in retail – grocery stores within reach, the Internet is not interesting for them as for one reason, because their target audience – residents of nearby houses. A survey of employers showed that most entrepreneurs (58%) had never thought about creating your own website for your business . A Web page of their own opinion, no need to promote products and services. Those who got all the same site, consider that it is necessary only for the deployment of their contacts (82%) and concise information about the company (46%), as well as to accommodate the price lists (53%) . Only one in five of the surveyed entrepreneurs using the site for e-commerce.

Internet advertising market in Ukraine is growing annually by 30-40%. But mostly (85%) that the budgets of large and medium-sized enterprises. Small business operates while the old-fashioned – is investing in traditional offline advertising.

The average advertising budget of a typical small business $ 100 a month. Hardly the money you can hire a professional manager for advertising, so most companies advertise on the network. For example, the company provides services in organization of skydiving, ordered online business card. After that, the number of calls and orders increased, but the possibility of online booking site no. “To promote our website we use Google Adwords, Yandex Direct and” Runner “- says Yulia Buryakova, manager of the company. – We will understand this: if the number of jumps decreases, then the advertising campaign is over. ”

To change the careless attitude of businessmen to the Internet, large Internet companies offer free solutions for the operational activities of the enterprise. For example, Google launched a service Google Apps, which allows you to use a mail service, calendar, and organize video communication between staff, with the help of Google Docs to jointly create and edit documents, presentations and spreadsheets. Service allows free use of 50 accounts, which are also provided with the protection of antivirus and antispam.

Another practical solution for small businesses can become site builder with which you can parse “collect” the site for several hours. These services offer Google – Google Sites and Yandex – “Yandeks.Narod.” However, if you want your site to look decent in front of your customers better use the services of professionals. Also on the Internet, there are options to control the traffic to your resource, the most powerful of them, Google Analitycs.

The availability of free services in many ways to change the stereotypes of the high cost and inefficiency of the Internet. However, attach a small business network, experts say, will only successful example of a neighbor. When one entrepreneur makes his site with the designer, then you are likely to think about such a possibility.

Internet is 2.5% of GDP in Ukraine

June 5th, 2011 Журнал «Предприниматель»

The Boston Consulting Group and Google conducted an analysis of the Internet economy in 10 countries. For example, in neighboring Russia, which is not far away from Ukraine on the development of Internet technologies among the mass of the population? internet economy of Russia amounted to 1.6% of GDP, and this is the 2011 $ 19.3 billion in the Ukraine, of course the amount is much smaller but also impressive – $ 1 billion, 2.5% of GDP in Ukraine. And in relative and in absolute terms is less than in major Western European countries, but Ukraine has better dynamics.

“Ukraine – the most dynamic Internet market in Central and Eastern European region by the number of users, growing at 15% in 2010 versus 14% in Russia and 7% in Poland. As a result, over the past year, the total number of Internet users in the country reached 13.9 million people, “- says Victoria Tigipko, which itself has recently invested in several IT-projects.

BCG and Google have already conducted research in 10 countries. The analysis is taken as the basis of turnover of Internet services, and sales of network equipment and pay for Internet access. The main principle of the study – a comparative analysis of countries, the dynamics of growth and other indicators. Characteristic shows that the Internet in Ukraine is underdeveloped relative to Western Europe, but in a much better speaker than in the same Western Europe.

Favorite on deposits IT-sector in the country’s GDP for 2010 was the United Kingdom – 7.2%. Behind her are Sweden, Denmark and Hong Kong with the results of 6.6%, 5.9% and 5.8%. Of those who “grazes the back” – Spain (2.2%) and Italy (1.9%).

The purchase of goods and services in the Ukrainian spend nearly as much money as the connection to the Internet (in the UK, for example, 5 times), this suggests that consumers are not yet fully matured to a full online shopping, this process still goes on, experts say.

Most people use the Internet to search for the goods and make purchases in stores already. In the UK the opposite: online shopping in the lead as opposed to off-line.

At the moment, the reasons for the weak of online trading are well known: poor logistics infrastructure and lack of confidence in payment systems (on both sides, both from business and from customers), but one problem still is now less, broadband internet access (broadband) is in almost all major cities of Ukraine.

Exit at “neighboring” markets a dangerous idea

June 5th, 2011 Журнал «Предприниматель»

In 2008, many observers – and I among them – at a loss scratched his head when Cisco spent $ 590 million on for the popular camcorders Flip, Pure Digital Technologies. It was not clear that companies need to manufacture their own cameras, even more so – amateur cameras that have little to do with their core business – networking equipment for enterprises.

Skepticism was justified. Under the wing of Cisco Flip cameras were a popular niche product, but it’s not worth it to be distracted from the main activity. Cisco just announced the closing unit to cameras Flip, and the reorganization of other parts of the production of consumer goods in order to focus on their core business. Cisco will dismiss 550 employees and incurred costs of $ 300 million – before taxes.

The failure of the Flip, of course, not a disaster for a company with 73,000 employees and revenues of $ 40 billion, but we can all learn from this history, a lesson not to repeat such mistakes. Cisco experience may be particularly timely because of economic recovery, many are tempted to follow the footsteps of Cisco – and risk a deadlock. Acquisition Flip – an example of an incorrect assessment of related areas of activity, one of the most common strategic errors.

The yield on the related markets seems pretty reasonable, when growth slows down major markets. According to the legendary General Electric CEO Jack Welch, “adjacent markets – the easiest way to grow.” But it turns out that the “easiest way” is not easy.

Perhaps the most thorough research in this area was conducted Bain & Company. Analysts Bain 5 years studied 1,850 companies and found that the most sustained and profitable growth comes when a company pushes the boundaries of its core business into adjacent areas. But there is a snag. In 75% of companies trying to enter the adjacent markets failed. And only 13% reached that the study’s authors call “a modest level of profitable growth.”

Another study by Bain shows that progress in related areas can result not only failed, but a major disaster. Among the 25 most expensive failures in 1997-2002 (not counting those that were caused by the collapse of the dot-com) attempt to enter the adjacent markets was a main reason why a major contributing factor in more than 70% of cases.

Attempts to expand the scope of the drowned many experienced captains of industry. One of the largest cement companies in the world, Blue Circle, decided to start lawn mowers. The company’s managers believed that the company has been working in the field of household goods, and the houses are known to have a lawn. Attempting to enter the consumer market failed miserably: the company has fallen behind its competitors and was acquired by Lafarge in 2001.

Laidlaw, the largest operator of school buses in North America, has decided that it could use its expertise in logistics to offer ambulance services. The company spent $ 4 billion to buy up the right firms and became a major player in the U.S. in this market. The realization that the ambulance service apply to health care, rather than transport and is regulated by complex rules, it’s too late. Laidlaw turned a business, losing almost $ 2 billion

Kodak Corporation decided in the late 1980s, she worked in the chemical industry, not just in photography. Kodak acquired Sterling Drug for $ 5.1 billion, and soon discovered that the chemically treated paper is not quite the same thing as cardiovascular drugs. Other clients, and other delivery channels, the other legal environment. By 1994, Kodak sold off piece by piece Sterling about half the original cost.

They were all good company with a balanced management. Nevertheless, they could not understand what “adjacent” markets were not all that and adjacent. Because of the proximity of the new sector to the principal activity of the company may not realize that the differences are large enough to be a problem.

To counter this trend, the manager and the board of directors is important to ask ourselves hard questions about the potential to penetrate the adjacent markets. In addition to the analysis of the advantages to explore flaws, look not only at the similarities of markets, but also their differences. What makes the sales channels in the new market? What makes your customers? What makes food? Considering the assets to purchase, think about the problems that you buy with them. Ask yourself is whether your customers are yours for the new market.

Only turning the ordinary decision-making process on its head and looked for potential problems, you can be like Jack Welch and triumphantly enter the adjacent markets, and not collapse like Blue Circle, Laidlaw, Kodak, Cisco and many others.

Firtash not need “Azot” Kolomoisky, he needs IPF

June 5th, 2011 Журнал «Предприниматель»

Firtash said Dneprodzerzhinsk “DniproAzot” he is not interested. Recall at this point the plant belongs to Igor Kolomoisky. “None. I do not think we need this plant – “DniproAzot” – said the disgraced businessman. But, as Igor Kolomoisky, Dmitry Firtash interesting Odessa port.

“… Igor Kolomoisky probably like us, wants to take part in privatization of Odessa Portside Plant. He has a “Ukrnafta”, ie, gas, and he had no reason to sell the company. For me, this plant is not critical. OPP only “, – said Firtash.

Firtash predicts great fight for the SCR. Applicants for it always had, but now their number is greater than ever.

The tender for the sale of IPF was held last year, while it involved companies Igor Kolomoisky, Konstantin Grigorishin and “Sibur”.

“The fight is expected serious, go all. Yara to attend, but the first game will be to build the Russians. Who will buy – that is another question. We will fight”, – he assured.

Firtash sure that the state should sell the company. “It benefits from a little state, with the cost of gas will soon have to subsidize it” – he explained.

According to Firtash, most Russians are interested in the enterprise. “The Russians need at the end of the SCR handler. There are three points in the world, where nitrogen fertilizers are sold. Handling of Odessa Portside Plant – this is one of them “- he says.

Giving the Russians Odessa Port, Ukraine will lose some advantages, says the businessman.

“Togliatti” after two or three months of launching its handling, and Ukraine will lose some benefits. It is a fact. The Russians are trying to diversify their markets. Why would they give Ukraine earn if they can build yourself a terminal on the same Black Sea? Roughly speaking, “Togliatti” must come up with amiakoprovodom. And then the IPF in the price will fall”, – predicts Firtash.

Kirill Gusev: Italian

June 5th, 2011 Журнал «Предприниматель»

Italian cuisine
Kirill Gusev, owner of 14 restaurants, talked about the most in demand in Russia, the kitchen, why young restaurateurs are going bankrupt and the pitfalls of the restaurant business.

Kolomoisky with Bogolyubov reinvest in Privatbank UAH 1.3 billion

June 3rd, 2011 Журнал «Предприниматель»

The general meeting of June 1, 2011 the main shareholders of Privatbank Igor Kolomoisky and Gennady Bogolyubov decided to reinvest dividends in share capital by 1.3 billion UAH. (14.6%) to 10.2 billion, reports the press service of Privatbank.

By increasing the authorized capital increase and the nominal value of shares to 209.3 UAH to USD 26.81.

This is not the first reinvestment of profits of the bank, thus increasing the capitalization of the owners of the largest financial institutions in the country.

As of April 1, 2011 the bank’s assets are 128.4 billion UAH., Loans and receivables customers – 111.5 bln., Equity capital is 12.3 billion USD.

Note! The shareholders of PJSC “Privatbank” Igor Kolomoisky are owning a 49.15% stake, and Gennady Bogolyubov – 48,99%.

Michael Komissaruk: “We have been offered for Ukr.net $ 100 million”

June 2nd, 2011 Журнал «Предприниматель»

One of the most popular sites in Ukraine – Ukr.Net – chose its own special path of development. Among the leaders of the portal is difficult to find people with experience in other online projects. The company is not afraid to speak openly about competition with Google. Not participate in making many of the study, but has funded more. Even the incomes of its atypical – on banners have less than a third of revenues. List the features can be long. But the results speak for themselves – for daily services of the company comes over one million Ukrainian users, while it is still a private Ukrainian company. Details on how this was achieved, AIN.UA said the head of the supervisory board “UKRNET” Michael Komissaruk.

Ukr.net used to be the provider. How did he become a portal?

The company “UKRNET” was established in 1998 as the Internet – provider. Usually, the ISP provides its subscribers with e-mail service. In contrast to the other, permitting the use of our UKRNET FREEMAIL all Ukrainian Internet users.

In 2004, it became clear that the market for ISP moves into a phase of consolidation and, potentially, in each of the categories (both wired and wireless internet) will be a pair of strong players and a few optimists. Take a worthy position in the market can a company owning its own infrastructure, optical or radio. To build such a network throughout the country, it was necessary to invest a billion dollars.

Another equally important prerequisite was the presence of hundreds of thousands of users FREEMAIL. Even then, it has exceeded the number of users of all Ukrainian web-service.

When it became clear that it’s worth it and before you do business with good prospects?

This was the solution to the problem, the answer to which is written at the end of the tutorial. Since Ukraine is not yet a leader in the development of the Internet, in order to figure out where to go, it was enough to look at the Western markets.

Judging by your background, you just joined the company in 2005 as you were in it?

In 1993 I settled in Israel. They founded the IT company for over 10 years and led the development of software for banks. In parallel, at the request of his father, who owns a controlling stake, “UKRNET” took care of family assets.

In 2004, I had more free time and I – started making the portal, while in Israel. The project was very interesting, and in 2005 I moved to Ukraine.

How exactly do you start portal?

At first we only had email, then came news feed and search, links, site of employment. As it turned out – we are guessing with starting services. Then came the movie, TV, PLAY, dating, “Market” and others.

Tell us what you major mistakes were made at an early stage?

The first mistake – blindly copy someone else’s experience. Having made his idol Yahoo, we have chosen to create their own services in a wide range of categories, using the “umbrella” brand. Fortunately, the budget we had not dimensionless, and we saw the light in time.

Another major error – underestimate their responsibility. We invited foreign “gurus” in the hope that they know the path to success. And found that “the salvation of drowning – the handiwork of drowning.” To create a knowledge business is not enough. Children must be born of love. In starting a business to invest part of themselves.

Tell me, what is a Ukr.net today?

On the development of Internet projects employing over 200 people. This staff, freelancers and contractors. Each service is engaged in a separate command. Every day our sites visited by more than a million people from Ukraine and about 200 thousand users from abroad. Monthly outreach projects in the domain Ukr.net – and we have projects in other domains – is around 6.5 million visitors from Ukraine and a few million overseas.

Your position is called the “head of the supervisory board” – you are doing the operational control?

No. We also do not have the CEO of a traditional plan. There is a director, but he is engaged in administrative and legal issues. And I am responsible for strategy and advice to colleagues.

On than earns your company?

Sources of income are the media advertising, sales conversions and paid services. By the way, the banner must not exceed 30% of revenues.

Exact figures of income you can call?

We are not interested to disclose this information. Let me just note that in the past, the crisis year our revenues have grown. Almost all of the profits we reinvest in development.

By the way, when there was that reinvest?

Get money from the pocket of owners we stopped in 2007, that is, for entering the self-sufficiency took two years.

coming in whether you offer to sell the company?

Yes, several times a year. We respectfully consider each proposal, but not interested in any of them.

Which sums it?

Best for the money proposal contained $ 100 million.

you think Ukr.net costs more than $ 100 million?

Goods worth as much as him willing to pay. By the way, we have a decision of shareholders of an IPO on one of the world’s stock exchanges. Originally planned to leave in 2012, but now that I think we need an additional year or two. Place 20-30% of the shares and find out how much UKRNET.

Let’s talk about services. You have that focus on current projects. Do you think their leaders?

8 out of 10 leaders.

Way, you recently announced a new music service, but it did not run as scheduled …

Technical Manager service suddenly got married and asked to go on a honeymoon. I personally learned about it a week before the trip. Wedding important thing. But we understand that burned, making a statement with specific deadlines. Taken out of this lesson. Regarding this service, I hope, run it in the next few months.

One of your sources of income – sale of transitions from the news stream. But in contrast to the same banner ads, everything is based on accords and the site is not publicly shared terms and price lists for traffic. Why is that?

It is difficult to formalize the evaluation of parameters such as credibility, originality, timeliness, relevance, ease of interface, the upload speed of pages, etc. and formulate it in a public price list.

If you turn this service into a mechanism for the sale of traffic, such models will become hostage to our readers. And the last thing we need.

Therefore, the conditions of cooperation are determined individually. The price range for the traffic we do not disclose. The most authoritative resources may from time to time to get some traffic for free. Total to news now connected more than 800 publications.

Another your project – the weather forecast service, “forecaster”. Unlike others, he is running on a separate domain, not within the portal. Why is that?

This is a marketing decision. With brands – specialists dominated in this category, you can only compete successfully separate brand. Weather sections of portals – a vivid example of the ineffectiveness of an umbrella brand against a “specialist».

Michael, tell us why Ukr.net not participate in the panel Gemius?

We believe their model of measurement is extremely risky in terms of confidence. Several problems.

Gemius panel composed of members recruited anonymously. A representative sample of the same can be formed exclusively offline, through face to face recruiting. It is also necessary to monitor traffic Panelists regardless of the browser and clear cookies. You must have traffic data as a home and a desktop computer. Panelists need to monitor (both technically and on the phone) for compliance with these requirements.

I’m not talking about that psycho “volunteer” does not represent the general population psycho. And, accordingly, his style of using the Internet may not represent the behavior of all audiences.

So in fact you can only collect data from the counter, without sotsdema?

Counters have enough without it. There is the same Bigmir in which we are witnessing a long time. Every extra meter slows down the site. And forcing the user to wait.

Unlike Bigmir given Gemius recognized standard UAIR and it is increasingly oriented advertisers …

We offer UAIRu commission a study in accordance with international standards within the sociology of this association. We were told that the market is not willing to pay for such a product at this stage should take advantage of “cheap” solution for small countries and countries with low Internet penetration. Our argument is that the Ukraine – not a “banana republic” was not heard. And it’s not a “leavened” patriotism. And in respect to professional advertisers, operating on the Ukrainian market.

Reliable information about the audience the advertiser sites will receive a high return on investment in online advertising. And motivates increasing the share of budgets on the Internet.

From September 2010 to advertisers, agencies and sites available for study, conducted on request by IAU InMind. Until the end of 2010 access to its results can be obtained free of charge. I think in 2011. will be judged on how on how research oriented advertisers.

But apart from you it is not supported none of the major sites?

At each meeting of the Committee on Internet advertising in IAU comes Yandex.Ukraine director. He has promised to decide in October with the contribution that Yandex is ready to invest in this research. Demonstrated interest and Mail.ru. In the committee’s work involved a dozen advertising agencies and large advertisers.

Are you satisfied with the first results of the present study?

Yes. To date, financed by a panel of 1,200 people. At the same time, all agree that the panel of 5000 will properly measure a much larger range of sites. Almost all of which are interesting to advertisers. We invite market participants to invest in advanced research. By themselves, the data I have no doubts.

Even data on Facebook?

You that at 600 thousand registered users, a monthly audience of that study showed that almost one order of magnitude more?

Arthur, on AIN.UA set Facebook as a promo in the form of buttons «I like», as well as a separate unit with a list of users. Similar manifestations are available on many sites, especially news, visit. And by him, believe me, pushes a lot of people who do not use Facebook, for now … A mailing list? Many registered users give it a username and password from their mailboxes. And all their contacts are on Facebook invites.

Facebook for you is a partner or competitor?

This is a service from a different category – a social network. We welcome the serious player, positively affecting the increase in Internet use in Ukraine. And it started with the partnership talks.

But in some countries, it is as a source of traffic to media sites are already ahead of Google. In our country you often speak in such a source of …

We are always ahead of Google as a source of traffic to the Ukrainian media, at times. A competition stimulates the development.

Tell us what was connected with your PR-activity against Google?

We consider Google as the main competitor for the role of the home page.

Why choose this rather unusual niche?

We believe that is perfect for this role. The same Google – good search engine and we will use to find them. But, as a start page, our web is more convenient for Ukrainian users.

And why now?

In the five years from 2005 to 2010 we have gained a commanding lead in the category “Ukrainian portal”, beating by a loyal audience of its closest competitors by more than twice. The next goal – the position of the most popular homepage Ukrainian Internet users. Here, our competitors are international brands.

But portals usually measures the monthly coverage?

It is of the devil. Just as Facebook to measure five million visitors who have come to him with blocks or promotional mailings.

If we talk about numbers with counters. Compare our core audience and close colleagues. Our exceeds more than twice. ukr.net – one of the most popular search queries, at times more popular than searches for the domain of our colleagues.

80% of the daily audience comes to us consciously, by typing in the address bar or the search form – UKRNET, ukr.net or opening a web browser, where ukr.net set start and so on. 80% of organic traffic. Furthermore, our daily Ukrainian audience exceeds its nearest competitor by more than twice. A month is not less than one and a half.

In conclusion, the question from readers AIN.UA, inspired by a recent survey. If the movement starts Uanet for fair rules of the game that are not will be backed by laws, but one of the goals will just be completion of these same laws, whether you support this initiative?

Good job. You can organize a movement under the auspices of the IAU.

«The future – for the complete transfer of the market for paid ads»

June 1st, 2011 Журнал «Предприниматель»

RIA.UA company is called today the leader of the Ukrainian segment of Internet ads. It owns the largest project in the automotive category, and is rapidly gaining popularity in search of resources and real estate. Last year, its prospects and believed foreign investors face in holding Allegro Group. About how little of Vinnitsa company has turned the player on a national scale, in an interview AIN.UA said its general director Sergei Luzhetsky.

Tell us where to start RIA.UA and how is it that you became her manager in 17 years?

RIA.ua originates from the web-page media corporations RIA. In the 17 years I was its first developer. And when the project began to evolve in the direction of the ad is independent online resource, I was his project manager. With the increase, and the team going. In 2004 the company was founded RIA.UA and I took over as CEO. Industry, we have very young. Therefore, managers often find the appropriate age.

What are the main stages in the development of the company you select?

First, an initial – it is actually creating RIA.UA as a normal web-page and the gradual development of the project towards klassifaydov. The second – the beginning of our flagship AUTO.ria.ua in 2004, the stage of the project, its gradual monetization.

The next step – access to self-sufficiency and to launch a new project – DOM.ria.ua in 2006. Well, in 2009 – is joining the company in an international holding company Allegro.

What is today represented by the company?

Today in RIA.UA employs over 80 people (the “turnover” a very small staff). If we talk about the structure, each project work team leader, project manager, its own team of programmers and managers on advertising.

The marketing department with two divisions – offline and online, as well as the department of design and interface work on all three projects. Administrative department deals with the general organizational issues.

What financial indicators can share?

During the year, revenue growth in the national currency amounted to 88% increase in the number of ads – 73%.

In the structure of costs accounted for 35% of marketing, including online promotion, 35% of the fund’s salary – I think that this is a fairly high rate.

Your office is located in the winery, the cost there, for sure, below …

Of course, this is the main difference between working in the regions – the low cost compared with the capital and major cities. This also applies to pay, which is 50% less, and the cost of maintaining an office.

However, if the project is a media, the location, for example, in the capital, gives certain bonuses, since Kiev is the vast number of advertisers. For our part, opened in Kiev, Sales House, to be closer to customers. We have never regretted that founded the winery and have no plans to move whatsoever.

What makes the company a basic income?

The most profitable monetization model projects at the moment – media advertising. This is made possible by a large enough audience – a million visitors a month. Recently, significantly increased the proportion of direct sales – income from car dealers, real estate agencies.

Now actively developing micropayments from users (primarily pay for the selection board) and try to extend payment by all available means: SMS, payments via terminals, webmoney, through the Bank and others. During the year, the share of such payments in the revenue structure reached 30%.

We are pleased with the current diversification, but if you look in the future, we want to prepare the market for a full transition to paid advertisements. Sure, the future for it. Therefore, the share of micropayments to grow significantly in coming years.

When it came to focus just on the niche ad?

Since RIA.UA grown in media corporations RIA, our destiny is largely predetermined off-line company projects. And they just include newspaper ads – that have experience with the company for klassifaydami been accumulated. Our objective was to develop it on-line segment.

Several of your projects are very busy (eg, auto and home). At the same time, some other far off the lead. With what do you associate?

To begin with, that RIA.UA part of the holding, in an Internet group of RIA, which includes three companies: RIA Allegro, RIA Multimedia and Sweet Dream Ukraine. Each company has its management, development and marketing.

RIA Allegro RIA.UA controls and, accordingly, klassifaydami: AUTO.ria.ua, DOM.ria.ua, RABOTA.ria.ua.

The second company – RIA Multimedia Content implements projects: mamaclub.ua, myradio.ua.

Third – Sweet Dream Ukraine – Ukrainians dream of tourism and recreation in reality, and engaged in transactions – these are the projects and hotels24.ua kvartira24.ua.

I would not jump to call some projects are not popular and far off the lead – each has its own problems. If RIA.UA leader in the niche klassifaydov and has a high attendance, projects hotels24.ua, kvartira24.ua focused on transactions, rather than visits. So, after going hotels24.ua 300 bookings a month.

As for content projects RIA Multimedia, they have grown because of the off-line projects, corporate RIA, only now come to self-sufficiency and provide quality content to users. All these projects are different, they must be considered separately.

OK, but if a project is “no shoots”, what is your strategy?

If we see that the business model of the project within 6 months of not working – we will stop investing. This happened, for example, weekend.com.ua

A separate line of work – investing in new projects, start-ups. First and foremost pay attention to the project team, and then – on the idea. After all, a great team to realize the most daring ideas, and vice versa. Over the past year, we invested in four start-up.

In what?

I can not yet disclose the information. I can only say that the projects are early. I think in 2010 we see them in full.

Tell me about your transaction with Allegro. What were its terms?

According to our agreements, we do not disclose financial and other terms of the transaction. I can only note that the majority remained in the corporation RIA.

In Ukraine, the Ukrainian co-ordination between projects where the owner of Allegro or investor, there is a regional manager Julia Marishchuk. In addition, there is a direct co-operation with all the Eastern and Central European sites of a group of Allegro on verticals – auto, home, work.

Partnership Ukrainian colleagues often expressed in an exchange of experiences. For example, on the basis of our educational center this year we conducted a two-day conference of developers. With Prom.ua, for example, constantly communicate about sales, marketing, and even engaged in cross-selling our promotional products.

Way, the market segments in which you work (auto, real estate, work) are very affected by the crisis. How it affected you?

A significant decrease occurred only in the market job postings.

In this segment offers cars and property only increased. Many of our partners turned to Internet marketers looking for more efficient and low cost methods for attracting clients, we help them to succeed and.

Therefore our company for a period of crisis, but improved its performance, and restructured the work both inside and with clients.

You stated that AUTO.ria.ua – the flagship of your project. And what is the “second” – work or home?

Our second project is DOM.ria.ua. The project is developing dynamically, the first task to build the portal on a national scale with a large presence in each region.

We are actively engaged in forming relationships with real estate agencies. We just started this year and have it monetized every 20 agency in Ukraine with us regularly.

Recently, we spent a lot of marketing activities online. Including four conference “Effective selling real estate in the Internet” (with Mail.ru, Yandex, Gemius). Next, by the way, will be in Kiev on November 19.

In general, we plan to DOM.ria.ua at rates comparable to the income in 2013 AUTO.ria.ua

And that the most immediate plans?

We have three vectors of now: a new design RIA.ua, development and monetization services for micropayments, and in mobile technology.

In conclusion, also opened a secret – in March 2011 we plan to launch another website ads, but the details can tell as early as next year.

Shareholders «Intertop» thinking about IPO

June 1st, 2011 Журнал «Предприниматель»

The largest shoe retailer in Ukraine “Intertop” considering the placement of shares on the exchange. This was during the summit IPO Central and Eastern Europe (CEE IPO Summit), which takes place in Warsaw, said Igor Banat, executive director of the group companies MTI (owns a network of shops “Intertop”).

“This is one of the alternative ways of attracting capital, which we are considering. But this is not the prospect of this year, this 2012-2013 years “, – he said during the presentation of” Intertop “on the Warsaw Stock Exchange.

At the same time Banat said that the company currently has enough resources for development.

He also said that domestic production of footwear company has no plans to build.

“Sales and production – it’s completely different business. We do not plan to build their own factories for the production of shoes “- he added.

Note! Group MTI is one of the biggest players in the IT market in Ukraine and owns a multi-networks and single-brand shoes and clothing (the network “Intertop”, Plato, Ecco, etc.). Since 1993 year in Ukraine is founded by a network of shoe stores “Intertop”.

Shoe network “MTI” has 146 stores in Ukraine total sales area 40.165 sq. m and in Kazakhstan – 16 (2.884 sq. m).

Kolomoisky interested in the Danish airline «Cimber Sterling»

May 31st, 2011 Журнал «Предприниматель»

Igor Kolomoisky interested in the Danish budget airline «Cimber Sterling». His plans include creating a strong Nordic carrier, it is he wants to do with the Swedish airline «Skyways», in which a businessman controlling stake. On this edition of the Danish notify «Borsen».

According to the Danish publication, at the moment «Cimber» is not in the best position, and therefore looking for potential investors. Negotiations are underway with several investors, potentially ready to invest in a company.

However, experts positively assess the consequences of the purchase of Ukrainian billionaire. The news about the possible acquisition has increased the share prices of airlines.

Note: Igor Kolomoisky is co-owned financial-industrial group “Privat”, a member of the Supervisory Board of “Privatbank”.
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