Предприниматель | Информационно-аналитический журнал - Part 133

How to reduce costs beauty

May 31st, 2011 Журнал «Предприниматель»

Premise: It is advisable to seek accommodation with the opportunity to withdraw at once 5 years, no less. Decorating should be comfortable, no frills – no more than $ 400 for a 1 m ?. “The time when the salons of the palace did have passed” – warns Dmitry Vinokurov stylist.

Consulting: In management consulting firms that help open the salon, there is usually a verbal agreement with certain providers, so this advice is obviously biased. However, newcomers still without consultation is necessary. It is better to immediately announce that you will choose the suppliers themselves and make the purchase themselves, too. Consultations cost about $ 400-600.

Partnership: The contract with the supplier of world-class (Wella or L’Oreal) will use theirs logo on the sign of interior and with every purchase to receive a gift accessories, as well as the possibility of training at a vocational school and take on lease equipment at discounted prices. The costs of these contracts – you can not sell the products of other companies.

set of services: It is not necessary to run multiple services. For example, in Tokyo, the fastest growing network of salons operating in the mode of fast food: there are only four hairstyles with a certain standard value, cut only takes 15 minutes. Ukraine has no analogues.

Advertising: Annette Orlov, managing a beauty salon, “Annette”, advises us not to be lazy and turn the firm into the register of small businesses, and not much to time to carry out social actions. Thanks to them, her salon has received free advertising time on television one of the city.

How to find staff

May 31st, 2011 Журнал «Предприниматель»

Natalia Artemov, the owner of a network of salon, “Your style» : «I am sending their employees for training at the school at the other networks. Pay the training of master ourselves, but we give them loans for tuition. Tools: Scissors, combs, manicure tools, pedicure, by the way, the wizard also bought themselves. ”

Alexander Glushkov, owner of the network, “Monet» : «I’ll take on the position of administrator of a man who was a DJ, loves theater and visual arts. An interesting image must be a master, and the administrator and an accountant. ”

Mysin Alexander, owner of the chain stores’ Mysin Studio »:« I have to recruit young people into college and continue to teach them. During the interview, look not so much on what they can do with his hands, as on their interpersonal skills, intellectual abilities. I’m looking at them the potential ability to sell their services. To work in our stores, these people will be ready in two years – they usually work all the time in other shops and go on my training. I teach them what topics worth discussing with the client how to deal with different psycho. ”

Annette Orlova, owner of the salon “Annette» , author of “The Woman in the beauty business: how to organize and lead to the success of an enterprise of the beauty industry”: “I take the masters with experience not less than three years. Their work immediately should look good judge, but not a potential competitor for the job. Administrator must be sought with experience in sales, but not in the salon business. ”

Dmitry Vinokurov , the owner of “Studio Beauty Dmitry Vinokurov» : «I prefer male masters – they feel thinner female figure. Treat your employees like to be creative individuals. If you believe that your stylists – the artisans, it does not rise above the hairdresser’s number 5. ”

Silchenko Andrew, owner of the network hairdressing Maija : «I have introduced a five-day working week and an eight-hour day. With such a schedule of required fewer workers. In the salons, where a 12-hour shifts, 60% of the time – simple. Besides, my masters do not have time to work on the side. We explain to them that the work in the cabin – it’s a restaurant, and home care – a picnic”.

Sergei Khotimsk: Not all people return loans

May 31st, 2011 Журнал «Предприниматель»

Not all people return loans
Sergei Khotimsk created his own bank in 23 years. During the 2008 crisis, his “Sovkombank”, aimed at pensioners, lost only 3% of the deposits.

10 советов как не разориться

May 23rd, 2011 Журнал «Предприниматель»
  1. Get ready for the fact that the first 2-3 months until you will not repeat customers, you’ll be in the red. The current return on this business out in the best case in 3-4 months, and on average as much as a year.
  2. When you select place in the beauty shop, be sure to check whether the landlord is not interested in opening a similar establishment. If after 2-3 years you will lose the case, then, and with business can also say goodbye, because most clients come to the old address, while not paying any attention to the change of ownership.
  3. Forming the price list, consider the recommended rate of net profit, it is not less than 30%. Moreover, such return shall be any service that is provided interior.
  4. on aesthetic services – color, haircut, tanning, manicures and pedicures – the license is not required. But she will need for cosmetic cabinet, the cabinet of therapeutic treatments (massage, body wrap) and injections (botox, mesotherapy). It is also necessary to conclude a contract for the disposal of the hair, needles and syringes, light bulbs for tanning – they must not be disposed with regular garbage.
  5. Masters usually receive a salary plus a percentage (usually the master takes 30% of the cost of service and 10% of retail sales of cosmetics). Administrator salon in addition to the salary gets 1% of the turnover of the establishment. Theirs interest in the success case shall not be less than the master, or administrator is not interested in a large flow of customers.
  6. beginners webmasters to help with recording. Competition among them is high and it may be simply to survive from the team.
  7. staff turnover is inevitable. In an average year dismissed 6-8 out of 10. Watch for the individual formulation of each master, if production rates have fallen, he works part-time or on the side, or it conflicts with the administrator.
  8. success cabin forge not only a master and an administrator, it also depends on such details as the drainage and lighting. If there is no strong sewage, then the work of several artists will always form blockages. A light directly affects the emotions is not a visitor. Under low light hair color may be distorted, but strong light hurts, the visitor should not see the bruises under her eyes.
  9. How to evaluate Vladimir Ermolaev of consulting firm Deloshop, for the year patrons must be 50% – 80% of the total. Usually, clients build relationships with artists, rather than the salon. Therefore, loyalty is very important: if the stylist leaves, also leaves customers.
  10. Also, do not disdain the sale of cosmetic products. Bert carders, executive director of Salon Training International, said that sales of cosmetics should be approximately 20% of total revenue. “And those same 20% will provide the same income as 80% of the proceeds from the sale of services – share a consultant. – Most of the salons miss this opportunity at the start, and then start to fuss and make ends meet ».

Artem Agabekov: Time – the main currency

May 23rd, 2011 Журнал «Предприниматель»

Time – the main currency
In 2004, Artem Agabekov invested in the creation of “Factory windows” 100 thousand dollars. Today, the company’s turnover exceeds 700 million rubles. The secret of success – the Internet.

Economy beauty

May 19th, 2011 Журнал «Предприниматель»
    • 5500 beauty salons operating in Ukraine. In the U.S., approximately – 22 000 stores.
    • 100-200 beauty salons opened in Ukraine annually before the crisis.
    • 15-20% in the year – the pace of market growth in Ukraine. In the United States – 5,5%.
    • 5% – this is the margin of beauty salons in the U.S.. In Ukraine, more profitable business – 20-35%.
    • $ 1 billion – the market for beauty in Ukraine.
    • 100 UAH average bill for a haircut and color in Ukraine.
    • $ 10,3 per hour (with tip), earns an average barber in the U.S. (2006 data). In Ukraine, the earnings of the barber – $ 400-1000 a month.
    • $ 250,000 in the year – the average annual earnings in the U.S. interior. In Ukraine – about $ 10 000.

 

5 reasons why you need to open a beauty salon

May 18th, 2011 Журнал «Предприниматель»
  1. Cares about the beauty of one of the fundamental requirements. Which would not now have time to get a haircut, styling and manicure done, paint the gray hair in the end people will not stop. Each year, the market is growing beauty salons to 15-20%.
  2. to open a beauty salon, a sufficiently small space – whether it’s in a shopping center or business center, prices are now way down. Fits well and the first floor of an apartment house, somewhere in the sleeping area.
  3. You can start small – hairdressing room seating for 5 and a study for a manicure and pedicure. For complex procedures such as Botox injections and mesotherapy must come gradually, as experience and customer experience.
  4. Starting investment needed to start their own small beauty salon. To rent the cabin and finish area of ​​100-200 m ² must be $ 30-40 thousand can buy a franchise or business ready. A couple of years ago, working salon can be purchased for $ 50-70 thousand, now, some owners are willing to pay a $ 30 thousand in the pre-crisis time payback salon was a year or two.
  5. can attract investors and make more ambitious project. For example, a private equity fund Mint Capital, in 2007 acquired a network of salons, “Monet” over $ 8 million and is now happy with the results. During the first year of operation under the umbrella fund revenues increased by 57% in 2008 – up 82% to $ 24 million is true in times of crisis, “Monet” does not open new salons, and even made the decision to close some of the existing, but as Management expects for 2009 revenue is expected to increase by 10%. “We have now invested in it”, – says Vladimir Zaluzhsky representative of the fund.

Franchise – an excellent choice for beauty salon

May 6th, 2011 Журнал «Предприниматель»

In beauty salons, most networking develop only through the franchising system, for example, under the brand name Dessange, now has about 500 stores in over 40 countries and about 350 stores that sell branded cosmetics. There is a definite plus, already unwound brand helps to attract customers who are unlikely to go to the novice entrepreneur. Take the experience of Irene Zhelyaskovoy, which in 1995 bought the franchise and opened the first salon Dessange in St. Petersburg: and once during the tour when he saw a familiar sign, it came to styling herself Patricia Kaas. In addition, the already well-honed technology allows you to quickly recoup the costs.

What to focus when selecting a franchise? Primarily, this experience and reputation of the company. Next, the number of those who have already bought a franchise of this company. Certainly considerable weight in choosing a franchise is its cost. And finally, what services you franchisor (seller of the franchise. – Ed.) For the money. For these parameters we sorted the franchise. Here are the 5 most attractive and accessible from them.

«Persona Lab»

Franchise, «Person of the Lab»

Franchise, «Person of the Lab»

  • One-time fee : € 25 000
  • Royalties: € 5000 per year
  • Program Start: 2005
  • Number of franchisees: 25

The largest franchisee in the mid-price segment. “Person” offers its franchisees individual counseling, and general meetings – twice a year. The most popular format – interior, designed for different customers, from economy to premium. Franchisee may choose to do what services he focused, it can be a cosmetology, barber or manicure and pedicure.

Russia’s largest franchisor in the middle price segment. The company provides individual counseling for their partners, and twice a year – the general meeting. Salon aimed at different customers – now one of the most popular formats, ranging from the economy ending the premium option. Partner has the discretion to focus on cosmetology, barber or manicure and pedicure. “Person of the Lab» concluded a contract for three years.

Funky Nails

Franchise by Funky Nails

Franchise by Funky Nails

  • One-time fee: $8000
  • Royalty: 5% of revenue
  • Program Start: 2007
  • Number of franchisees: 6

One of the first franchisees on post-Soviet space in the nail. Funky Nails designs for its partners and interior design provides full advertising support. The following year, Funky Nails suggests to set up production and sale of its products for manicure and pedicure. There are currently represented franchisors in Russia (Moscow, St. Petersburg, Krasnodar, Saratov, Ivanov), but anyone can open a salon in any other country. The truth of their own salons in Funky Nails are only two, but that does not prevent them from developing their own brand, based on franchises.

Jean-Claude Biguine

Franchise by Jean-Claude Biguine

Franchise by Jean-Claude Biguine

  • One-time fee: € 65 000
  • Royalties: € 18 000 per year
  • Program Start: 2002
  • Number of franchisees: 5

The French network of hairdressers is unequal in different cities. For example franchise in Kiev is € 65 000, and in St. Petersburg – € 80 000. But unlike other companies, Jean-Claude Biguine teaching staff franchisee for free – at the beginning after the conclusion of the contract, and after half a year. However, there is a minor limitation: only trained up to 5 new staff cabin, a partner in the year. But you can upgrade the skills and remotely – to watch videos on the site.

Aldo Coppola

Expensive franchise from Aldo Coppola

Expensive franchise from Aldo Coppola

  • One-time fee: € 35 000
  • Royalties: € 12 000 per year
  • Program Start: 2005
  • Number of franchisees: 5

Unlike many other franchises in Aldo Coppola is thoroughly “casting” of partners, they set strict requirements for interior decoration and interior, so invest in it less than € 200 000 will not work. Out of 50 wishing to obtain a license is a treasured “casting” is only one. Nevertheless, the winners of “casting” now operate in cities such as Perm, Kostroma, Kaliningrad, Krasnodar, and in Alma-Ata. Initial training of masters not to walk in a one-time fee, paid separately: a little-a lot – $ 6,000 per person. Also provides a price for training your employees – $ 3,000 per employee per year. The period of the license – for five years.

Network of beauty salons «May»

Salon Franchise «May»

Salon Franchise «May»

  • One-time fee: 100 000-200 000
  • Royalties: 0
  • Program Start: 2008
  • Number of franchisees: 0

Network “May” has 7 of its beauty, which are located in St. Petersburg. Franchise of this company only at first glance looks like the most accessible. Franchisee will be required to purchase a “May” all the tools for manicure and pedicure, cosmetology, as well as products for hair, which sells the company. Also have to pay for tuition and staff. Approximate volume of investments in the salon on the basis of this franchise – 70 000 $.

Alexander Kravtsov: Brand faith and way of life

May 6th, 2011 Журнал «Предприниматель»

brand of faith and way of life

Alexander Kravtsov created the brand “Expedition” 5 years ago. Today in its network includes 300 stores and annual income reached $ 15 million.

“The barber’s nobody taught me”

May 6th, 2011 Журнал «Предприниматель»

Igor Stoyanov its first facility opened in July 1998, just before the crisis. He now has 50 stores in five cities, and the company’s revenue last year exceeded $ 20 million

– Tell me, Igor, where to start?

– I think, with intent. Why do you need me? What I’ll do as a result? Can I live without a hair salon? These questions need an answer.

– Do I need to learn the profession of stylist to the owner?

– I did not study. I remember in the early 1990’s as a haircut in a salon and asked the hairdresser how much it costs to open a salon. He said: $ 30 000. Here’s how it started. Then, 14 years later, I went to study at the hairdresser. Now I understand that such a zone, parting, and so on.

Beauty Shop «Person»

Beauty Shop «Person»

– How do you find a good place for schools?

– There is a writer, Haruki Murakami, and so in one of his works have a character, he opens a restaurant there. When realtors offer him a place, first he goes there for a long time sitting in front. If most of the passers-by a common language, he finds, therefore, the place is good. The basis I take the same principle.

– What’s in the cabin should be the average check?

– We have a $ 30-50. Now one of our salons, “Persona” is a system of four grades price: haircut will range from $ 30 to $ 100. Over 50% of the cost of a haircut can be a weekend. This is an opportunity for people who just come to Moscow, alumni and students.

Beauty Shop

Beauty Shop

– Due to what such a low price?

– They serve the masters of novices who need to get a certain number of clients. Every newcomer who comes to us in “Persona”, clearly sees its future. Career ladder consists of four steps. The next step differs from the previous payment of not less than one-third.

– Where do you find artists?

– We are always looking for unusual solutions. For example, we now have taught deaf manicure and pedicure. Some have already sent to work. They are gaining a lot of good customers just for a month.

Beauty Shop

Beauty Shop

– How to promote a beauty salon?

– If you just invest in advertising, then they do not pay back. I managed to make the school of stylists and image of the laboratory for TV stars. So I developed the awareness and brand. You can unscrew the master-star, but if there is a fear that she will leave, then promote yourself as a star.

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